4 tips to sell more in your e-commerce
Posted: Thu Dec 05, 2024 5:39 am
In recent years, and increasingly, it is becoming practically mandatory to have an e-commerce if you are a store .
And if you sell directly online, having a well-maintained website is also essential.
Right now it is almost essential to be on the Internet to sell, but not only that, not being on the Internet, unless they already know you, can generate distrust among users .
People are increasingly buying online, and at Kiwop , we are experts in some basic information about singapore web development , and we want to help you create your project and make it tailored to you, so that it is a first-class project and you can sell effectively.
Don't wait any longer!
Introduction to e-commerce
But what is e-commerce?
In a nutshell, an e-commerce is a website where you can buy, where you have the product catalogue, people choose, buy, and, normally, the order is sent to their home, although there are different methods.
The good thing about e-commerce is that you can have data on each user who visits your store , and design much more precise and measurable strategies.
Importance of defining your e-commerce strategies based on data
As we have mentioned before, one of the biggest advantages of online stores is that you can collect every action that is carried out on the website as data, which you can use to improve, advance, and design much more successful strategies.
1. Create a buyer persona
The data will help you define a buyer persona that is much more realistic and faithful to the potential client. With the data you obtain, you will be able to refine it until you create a very accurate one.
And what does it mean to have your buyer persona well defined?
It means being able to design your campaigns in a much more personalized and limited way , which translates into sales for your e-commerce.
2. Cost reduction
By having data about your e-commerce, you can focus your efforts and budget on what you already know can work and what is needed, not only by you but also by your potential client. This, therefore, reduces costs, since your marketing will be focused on a well-defined objective.
If you are just starting out, this is a bit more complicated, because you won't have many statistics to buy from and you will have to wait to have more data. All of this will help you reduce costs and be able to sell more .
3. Improve bounce rate
If you have enough data, you will be able to see where users abandon their purchase journey. You will look at the sales funnel of your e-commerce, and for this, Google Analytics will be your perfect tool. You will be able to analyze why users abandon where they do.
Maybe it's because the page takes a long time to load, maybe because the shipping terms don't suit them, maybe because it's not mobile responsive, or something else. You'll look into what might be happening and we'll try to improve it.
4. More limited segmentation
Another strategy that you can define with data is segmentation. If you are going to create or already have an SEM campaign, for example, you will be able to see who the campaign is working best for, whether by age, demographic situation, time zone, or even by lifestyle.
With this information you will be able to improve the campaign you have active by segmenting more precisely, or make the campaigns or strategies you create new ones more efficient .
Ecommerce how to sell more thanks to 4 tips
Data will help you segment
If you want to know more about e-commerce, we at Kiwop encourage you to read this article where we explain the trends in electronic commerce .
Most useful parameters and how to interpret them
It is very important to know which parameters to read and how, so that our data is really useful to us.
We name some of those we consider most relevant:
CTR (Click Through Rate): is the number of clicks that a link receives between the number of impressions, that is, the number of times that link has been shown, whether in the form of an advertisement, link, etc.
Average session time: is the duration of all sessions divided by the number of sessions.
Bounce rate: This is the percentage of users who leave the page they have entered without visiting any other page. It does not matter how long they stay on the page.
Page load time: Page load time is very important, as users are increasingly impatient. For this we can use, for example, Pagespeed Insights . Although there are many more tools and we can use the one we like the most.
Ecommerce how to sell more thanks to 4 tips
Learn to understand the most important parameters
Analyze, read and act
Now that you know how important data is for your e-commerce, don't hesitate to analyze it and design campaigns and improvements based on it.
And if you sell directly online, having a well-maintained website is also essential.
Right now it is almost essential to be on the Internet to sell, but not only that, not being on the Internet, unless they already know you, can generate distrust among users .
People are increasingly buying online, and at Kiwop , we are experts in some basic information about singapore web development , and we want to help you create your project and make it tailored to you, so that it is a first-class project and you can sell effectively.
Don't wait any longer!
Introduction to e-commerce
But what is e-commerce?
In a nutshell, an e-commerce is a website where you can buy, where you have the product catalogue, people choose, buy, and, normally, the order is sent to their home, although there are different methods.
The good thing about e-commerce is that you can have data on each user who visits your store , and design much more precise and measurable strategies.
Importance of defining your e-commerce strategies based on data
As we have mentioned before, one of the biggest advantages of online stores is that you can collect every action that is carried out on the website as data, which you can use to improve, advance, and design much more successful strategies.
1. Create a buyer persona
The data will help you define a buyer persona that is much more realistic and faithful to the potential client. With the data you obtain, you will be able to refine it until you create a very accurate one.
And what does it mean to have your buyer persona well defined?
It means being able to design your campaigns in a much more personalized and limited way , which translates into sales for your e-commerce.
2. Cost reduction
By having data about your e-commerce, you can focus your efforts and budget on what you already know can work and what is needed, not only by you but also by your potential client. This, therefore, reduces costs, since your marketing will be focused on a well-defined objective.
If you are just starting out, this is a bit more complicated, because you won't have many statistics to buy from and you will have to wait to have more data. All of this will help you reduce costs and be able to sell more .
3. Improve bounce rate
If you have enough data, you will be able to see where users abandon their purchase journey. You will look at the sales funnel of your e-commerce, and for this, Google Analytics will be your perfect tool. You will be able to analyze why users abandon where they do.
Maybe it's because the page takes a long time to load, maybe because the shipping terms don't suit them, maybe because it's not mobile responsive, or something else. You'll look into what might be happening and we'll try to improve it.
4. More limited segmentation
Another strategy that you can define with data is segmentation. If you are going to create or already have an SEM campaign, for example, you will be able to see who the campaign is working best for, whether by age, demographic situation, time zone, or even by lifestyle.
With this information you will be able to improve the campaign you have active by segmenting more precisely, or make the campaigns or strategies you create new ones more efficient .
Ecommerce how to sell more thanks to 4 tips
Data will help you segment
If you want to know more about e-commerce, we at Kiwop encourage you to read this article where we explain the trends in electronic commerce .
Most useful parameters and how to interpret them
It is very important to know which parameters to read and how, so that our data is really useful to us.
We name some of those we consider most relevant:
CTR (Click Through Rate): is the number of clicks that a link receives between the number of impressions, that is, the number of times that link has been shown, whether in the form of an advertisement, link, etc.
Average session time: is the duration of all sessions divided by the number of sessions.
Bounce rate: This is the percentage of users who leave the page they have entered without visiting any other page. It does not matter how long they stay on the page.
Page load time: Page load time is very important, as users are increasingly impatient. For this we can use, for example, Pagespeed Insights . Although there are many more tools and we can use the one we like the most.
Ecommerce how to sell more thanks to 4 tips
Learn to understand the most important parameters
Analyze, read and act
Now that you know how important data is for your e-commerce, don't hesitate to analyze it and design campaigns and improvements based on it.