Why create a sales app to boost your business?
Posted: Thu Dec 05, 2024 5:41 am
Of all technological feats, the smartphone is one of the inventions that has most marked the contemporary world and conquered the hearts of consumers.
Along with the use of mobile devices, there are applications or “apps” that are part of your daily life, whether for personal purposes, such as sports, streaming music, series or movies, video games, etc.; or professional: collaborative work, video conferences, agenda…
As the use of these tools becomes more popular (more than 218 billion app downloads were recorded in 2020, with 296 billion projected for 2022 ) and mobile internet becomes more accessible , revenue generated by app sales is reaching unprecedented records.
According to Statista , revenue from in- app purchases has increased dramatically. In the United States, consumers spent more than $110 billion on purchasing products in 2020 compared to $40.5 billion in 2015.
If you are facing the challenge of creating a sales app for your business, in this article we tell you:
app is a computer program or piece of software designed for a particular purpose that you can download onto a phone or other mobile device.”
Online shopping apps are means of fulfilling customer preferences and needs through virtual stores. In- app shopping , as the term suggests, represents the acquisition usa email list of items, subscriptions, or additional features (such as customer service) directly from a mobile app.
While apps can be useful for all business domains, one area where they are very beneficial is the sales function.
According to an analysis by Think With Google , 59% of consumers consider purchasing from mobile devices an important factor when deciding on a brand or supplier.
In Latin America, a study revealed that in just three months (April-June 2020) the use of sales apps in Mexico increased by 90%, which shows a favorable outlook for e-commerce.
Therefore, companies making sales apps available to their customers can be a key point to increase sales. At the same time, apps can function as an additional customer service channel that manages requests for information and complaints.
It is worth remembering that sales is the nerve center of any business, and it is important for companies to use the latest technologies to maximize deals and gain a competitive advantage over the competition.
Sales apps are a channel you can add to your repertoire to increase your visibility and revenue-generating capacity. If you want to learn about other examples of online, offline, direct and traditional sales channels, read: Sales channel: characteristics and how to choose .
Advantages of sales apps
Decades ago, the smartphone market was still in its infancy. Today, a large part of the population is equipped and more than 90% of Internet connections are made via a smartphone.
At the same time, mobile app growth continues to increase ( sessions increased by 30% in 2020) .
Given this, there are a number of advantages to making a sales app available to your clients:
More and more companies are prioritizing digitalization and personalization to improve customer experience. Find out what mobile CX is and the keys to implementing it successfully .
Best sales apps: TOP 3
If you don't have an app to sell your products or services, there's good news! There are other alternatives to make your items available in the virtual environment. Check out this top 3 of the best sales apps :
Facebook Marketplace
Did you know that Facebook offers a Marketplace? This platform allows you to discover and, above all, sell items to people in your community in an easy and simple way.
People can post ads for free so that others around them can choose according to their preferences and tastes.
In 2021, Facebook topped the ranking of social networks with the most active users , with approximately 2.7 billion.
Creating a sales page on Facebook is easy. To do so, you can follow the step-by-step instructions on the platform itself.
Along with the use of mobile devices, there are applications or “apps” that are part of your daily life, whether for personal purposes, such as sports, streaming music, series or movies, video games, etc.; or professional: collaborative work, video conferences, agenda…
As the use of these tools becomes more popular (more than 218 billion app downloads were recorded in 2020, with 296 billion projected for 2022 ) and mobile internet becomes more accessible , revenue generated by app sales is reaching unprecedented records.
According to Statista , revenue from in- app purchases has increased dramatically. In the United States, consumers spent more than $110 billion on purchasing products in 2020 compared to $40.5 billion in 2015.
If you are facing the challenge of creating a sales app for your business, in this article we tell you:
app is a computer program or piece of software designed for a particular purpose that you can download onto a phone or other mobile device.”
Online shopping apps are means of fulfilling customer preferences and needs through virtual stores. In- app shopping , as the term suggests, represents the acquisition usa email list of items, subscriptions, or additional features (such as customer service) directly from a mobile app.
While apps can be useful for all business domains, one area where they are very beneficial is the sales function.
According to an analysis by Think With Google , 59% of consumers consider purchasing from mobile devices an important factor when deciding on a brand or supplier.
In Latin America, a study revealed that in just three months (April-June 2020) the use of sales apps in Mexico increased by 90%, which shows a favorable outlook for e-commerce.
Therefore, companies making sales apps available to their customers can be a key point to increase sales. At the same time, apps can function as an additional customer service channel that manages requests for information and complaints.
It is worth remembering that sales is the nerve center of any business, and it is important for companies to use the latest technologies to maximize deals and gain a competitive advantage over the competition.
Sales apps are a channel you can add to your repertoire to increase your visibility and revenue-generating capacity. If you want to learn about other examples of online, offline, direct and traditional sales channels, read: Sales channel: characteristics and how to choose .
Advantages of sales apps
Decades ago, the smartphone market was still in its infancy. Today, a large part of the population is equipped and more than 90% of Internet connections are made via a smartphone.
At the same time, mobile app growth continues to increase ( sessions increased by 30% in 2020) .
Given this, there are a number of advantages to making a sales app available to your clients:
More and more companies are prioritizing digitalization and personalization to improve customer experience. Find out what mobile CX is and the keys to implementing it successfully .
Best sales apps: TOP 3
If you don't have an app to sell your products or services, there's good news! There are other alternatives to make your items available in the virtual environment. Check out this top 3 of the best sales apps :
Facebook Marketplace
Did you know that Facebook offers a Marketplace? This platform allows you to discover and, above all, sell items to people in your community in an easy and simple way.
People can post ads for free so that others around them can choose according to their preferences and tastes.
In 2021, Facebook topped the ranking of social networks with the most active users , with approximately 2.7 billion.
Creating a sales page on Facebook is easy. To do so, you can follow the step-by-step instructions on the platform itself.