Instagram for accommodation: ideas to improve your business' presence
Posted: Thu Dec 05, 2024 5:42 am
Marisa Garcia
Social Media Manager
June 11, 2024
Instagram is a crucial platform to showcase the hard work that goes into your accommodation. With over 2.2 billion monthly active users , it is a powerful tool to build and promote your business’ brand, especially among Gen Z and Millennials. Here’s how to leverage Instagram for vacation rentals within your marketing strategy :
Table of Contents [ Hide ]
1 The importance of Instagram in lodging marketing
1.1 1. Improve visual appeal
1.2 2. Increase user engagement
1.3 3. Influencer marketing
1.4 4. Create brand awareness
1.5 5. Boost direct bookings
2 Set up your accommodation's business profile: step by step
3 Features of Instagram and its use in hotel marketing
3.1 1. News Posts
3.2 2. Stories
3.3 3. Reels
3.4 4. Live
4 Tips to Stand Out on Instagram
The importance of Instagram in lodging marketing
1. Improve visual appeal
Instagram makes it possible to list of ghana consumer email showcase properties and services in a visually appealing way , using eye-catching images and short videos that inspire travelers and build trust, encouraging them to book.
2. Increase user engagement
Instagram users spend an average of 33 minutes a day on the platform . Creating high-quality content can help you engage with past and potential guests, keeping your property top of mind.
3. Influencer marketing
Partnering with influencers can increase visibility and bookings by reaching targeted and engaged audiences, leveraging the influence these personalities have on their followers.
4. Create brand awareness
The app is an extension of your brand . Keep it consistent with your website and other marketing assets to amplify your voice and build strong brand awareness, strengthening your online presence.
5. Boost direct bookings
Instagram can be a significant source of direct bookings . Include a link to your booking engine in your profile bio, making it easy for travelers to get inspiration from your page and book directly.
Social Media Manager
June 11, 2024
Instagram is a crucial platform to showcase the hard work that goes into your accommodation. With over 2.2 billion monthly active users , it is a powerful tool to build and promote your business’ brand, especially among Gen Z and Millennials. Here’s how to leverage Instagram for vacation rentals within your marketing strategy :
Table of Contents [ Hide ]
1 The importance of Instagram in lodging marketing
1.1 1. Improve visual appeal
1.2 2. Increase user engagement
1.3 3. Influencer marketing
1.4 4. Create brand awareness
1.5 5. Boost direct bookings
2 Set up your accommodation's business profile: step by step
3 Features of Instagram and its use in hotel marketing
3.1 1. News Posts
3.2 2. Stories
3.3 3. Reels
3.4 4. Live
4 Tips to Stand Out on Instagram
The importance of Instagram in lodging marketing
1. Improve visual appeal
Instagram makes it possible to list of ghana consumer email showcase properties and services in a visually appealing way , using eye-catching images and short videos that inspire travelers and build trust, encouraging them to book.
2. Increase user engagement
Instagram users spend an average of 33 minutes a day on the platform . Creating high-quality content can help you engage with past and potential guests, keeping your property top of mind.
3. Influencer marketing
Partnering with influencers can increase visibility and bookings by reaching targeted and engaged audiences, leveraging the influence these personalities have on their followers.
4. Create brand awareness
The app is an extension of your brand . Keep it consistent with your website and other marketing assets to amplify your voice and build strong brand awareness, strengthening your online presence.
5. Boost direct bookings
Instagram can be a significant source of direct bookings . Include a link to your booking engine in your profile bio, making it easy for travelers to get inspiration from your page and book directly.