It is common to hear that those who are not present online these days are not present at all. This may seem exaggerated or not even suitable for some types of business.
However, according to the Global Digital Study 2022 , it is estimated that the internet is currently used by an average of 5 billion people worldwide. This number has been increasing every year.
Additionally, in Portugal around 45.5% of people buy something online teacher phone number data week (almost half of the population) and browse the internet for approximately 8 hours a day.
This data is just a small reflection of the power and growth trend of online in recent years, which subsequently impacts many other activities and areas of activity.
Website creation and web design are some of the professions that have been gaining special prominence and greater demand. Do you want to start a business in this area? Follow these 7 steps and become a website creation expert.
Step-by-step guide to opening a website creation and web design company
1. Do a market study
Before making the decision to invest in something, it is crucial to understand whether it is really a good deal. To do this, there is nothing better than starting by researching the market.
Look for different sources of information, in order to know all the details of the digital market, more specifically the creation and use of websites in the world and in Portugal in particular.
You can use different sources, such as articles, magazines, newspapers, books, reports ( Hootsuite provides different reports in this area of technology) and others. To complete your research, you can choose to carry out your own market research, through questionnaires and other types of research with potential customers or the general population.
Regardless of the sources of information used, there are questions that are crucial to obtain answers to: What is the state of supply and demand in the market? What is the competition like and what is it like? What are the most sought-after and offered services?
Additionally, we suggest that you use some analysis tools, such as PEST Analysis , Porter's 5 Forces or SWOT analysis , in order to facilitate and guide all this work.
2. Develop a business plan
Are you sure this is the right market to invest in? Then start planning your business.
Create a business plan that explores your idea in detail. This plan should include some of the following essential information:
Market research;
Competitor analysis;
Definition of target and personas;
Elaboration of the idea in detail;
Company mission and values;
Marketing mix;
Investment required;
Possible financing needs;
Communication plan;
Among others.
From this plan, you will already have a kind of “manual”, that is, a support base for the remaining phases of the process.
3. Set the location
If a few years ago, the most common thing would be to have a company with a physical space, nowadays, location is increasingly an issue to take into consideration when creating a business.
Although it may vary from company to company, currently, and in most cases, to set up a website creation company you only need a computer, internet, specialized employees and knowledge.
As such, since this is a business that can be run remotely, it can be much more agile to work from home.
On the other hand, if you see that this model does not fit well with your goals and way of working, you can always choose to be present in a physical location, with all the equipment you need. This location should ensure the work itself, the possibility of receiving clients, as well as holding meetings with clients, remotely or in person.
