Digital signage offers this opportunity. How? By captivating the right audience through advertising messages on screens; offering relevant content that surprises and is useful for the specific sector they are aimed at.
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Digital Signage Digital advertising for small and medium-sized businesses
Digital signage in times of pandemic.
Social distancing imposed by Covid-19 has radically changed the way we consume. That is why it is so important for small and medium-sized businesses to adapt their marketing strategies to the new situation. Digital Signage is the ideal tool to help in this change.
Brands or businesses that want to successfully survive this 'new normal' will have to launch more supportive messages that awaken the sensitivity of their target audience while reassuring them in a time of total uncertainty. How? With digital screens and specific software that offers options such as real-time capacity control, providing updated information on the virus or data on the security measures established for customers.
How does digital signage help small and medium-sized businesses?
Advertising content projected through indoor LED screens, video walls or other digital devices streamlines the brand's dialogue with its potential customers. Digital signage is currently one of the most suitable formats for small and medium-sized businesses to capture the consumer's attention on their products or services. Its advantages have always been many, but they have reached a special level of relevance due to the economic, social and health situation in which we find ourselves due to the Covid-19 pandemic.
Advantages of digital signage for the brand:
The image of the businesses that use this service is more modern for the customer. Through this tool, they reflect their interest in innovation and the use of new technologies with the aim of making the consumer experience more pleasant.
It makes the product or service offered stay in people's minds for longer . It is not just another message in the vast ocean of advertising information.
Campaigns can be targeted at a very specific audience segment.
The consumer is reached in a less invasive way
Improve customer experience by optimising offers, i.e. displays that allow you to show offers that are always up-to-date and targeted specifically at the audience viewing them.
Advantages of hiring this service:
Multiple messages can be launched on different screens simultaneously by segmenting information.
It is updated in real time from anywhere and through the network, so convenience and immediacy are another of its advantages.
