Channel Manager: why it is so useful for your Accommodation
Posted: Thu Dec 05, 2024 5:50 am
Andres Romero
CEO and Project Manager
April 18, 2024
It’s a fact that accommodations today have the ability to offer their services through multiple channels. However, managing these channels can be a challenge, especially when it comes to avoiding overbooking problems and maintaining consistency in information . Luckily, the solution to this dilemma is simple: a channel manager.
A channel manager is a software designed specifically to manage all the channels through which an accommodation offers its services online . Its main function is to centralize and manage room availability automatically, eliminating the need for manual updates.
A channel manager can connect greece email list with a wide variety of service distribution channels , including:
Online travel agencies (OTAs) such as Expedia and Booking.com.
Traditional travel agencies through GDS (Global Distribution Systems).
Metasearch engines with booking features, such as TripAdvisor.
Vacation rental platforms like Airbnb .
The website of the tourist accommodation and its own booking engine.
What are the key functions of a Channel Manager?
At its core, a channel manager is designed to increase your property's occupancy and maximize bookings. In addition to these advantages, it provides the following key benefits:
Time saving: Automate updating room availability and rates across all channels, saving time and reducing manual workload.
Information consistency: Avoid human errors and ensure information consistency across all distribution channels.
Pricing Strategy – Allows for automatic implementation of the accommodation’s pricing strategy, such as sales closures, minimum stay restrictions, and discounts based on user behavior on specific channels.
Management of complementary services: some channel managers also allow you to manage additional services, such as car rentals or tourist packages.
CEO and Project Manager
April 18, 2024
It’s a fact that accommodations today have the ability to offer their services through multiple channels. However, managing these channels can be a challenge, especially when it comes to avoiding overbooking problems and maintaining consistency in information . Luckily, the solution to this dilemma is simple: a channel manager.
A channel manager is a software designed specifically to manage all the channels through which an accommodation offers its services online . Its main function is to centralize and manage room availability automatically, eliminating the need for manual updates.
A channel manager can connect greece email list with a wide variety of service distribution channels , including:
Online travel agencies (OTAs) such as Expedia and Booking.com.
Traditional travel agencies through GDS (Global Distribution Systems).
Metasearch engines with booking features, such as TripAdvisor.
Vacation rental platforms like Airbnb .
The website of the tourist accommodation and its own booking engine.
What are the key functions of a Channel Manager?
At its core, a channel manager is designed to increase your property's occupancy and maximize bookings. In addition to these advantages, it provides the following key benefits:
Time saving: Automate updating room availability and rates across all channels, saving time and reducing manual workload.
Information consistency: Avoid human errors and ensure information consistency across all distribution channels.
Pricing Strategy – Allows for automatic implementation of the accommodation’s pricing strategy, such as sales closures, minimum stay restrictions, and discounts based on user behavior on specific channels.
Management of complementary services: some channel managers also allow you to manage additional services, such as car rentals or tourist packages.