How to get BIMI in your email and the Gmail blue check mark

[Abdur3]

When it comes to improving the authenticity and security of the emails you send, implementing BIMI in your email can be a crucial step. BIMI allows organizations to display their logo in emails as a verification mark in email clients that support it, such as Gmail, which not only helps protect the brand against phishing, but also increases user trust. In this post, we explain what BIMI is and the step-by-step instructions on how you can get the BIMI verification mark for your emails.

TABLE OF CONTENTS
What is BIMI?
What steps should be taken to obtain BIMI and the blue check mark?
1. Preliminary stage
2. BIMI Implementation
3. Obtaining the Verified Trademark Certificate (VMC)
4. Getting the Gmail Blue Check Mark
Benefits of obtaining BIMI
BIMI Challenges to Consider
Conclusions Safeguard your brand and build marshall islands email address trust with BIMI and the Gmail blue checkmark
1. Protection against counterfeiting and fraud
2. Symbol of legitimacy and trust
3. Greater engagement and conversions
4. Strengthening brand affinity
What is BIMI?
BIMI (Brand Indicators for Message Identification) is a standard for increasing the security of incoming email messages. It emerged in 2021 as a response to phishing, spoofing and fraudulent emails, and aims to make sent emails safer for recipients.

By implementing BIMI, companies can display their logos on emails next to the sender's name. BIMI verifies that the email is actually from the sender it claims to be. The BIMI protocol is supported by Google, Yahoo, Fastmail, and ESPs such as MDirector .



In May 2023, Google introduced a new security feature: the blue check mark. This mark indicates that the Google account has validated the identity of the sender, meaning that emails sent from that account are authentic and come from a trusted source.

What steps should be taken to obtain BIMI and the blue check mark?
Obtaining BIMI and the Gmail verification mark is a long road and requires patience in completing all the required steps.

1. Preliminary stage
The configuration of the SPF, DKIM and DMARC security protocols is absolutely mandatory . And regarding DMARC, a DMARC quarantine or reject policy must be established (p = quarantineeitherp = reject).
A trademark must be registered internationally with all variants of your logo. It is advisable that you add as many logos as possible to your international trademark because only one of the registered logos can be used for BIMI.