However, at a time when people spend an average of 7 hours a day connected to the Internet , it is necessary to find new ways to attract and retain the attention of your potential customers .
To help you face this challenge, we have prepared this article where you will learn 6 social media sales tactics. Shall we begin?
How to increase sales on social media?
If you want to learn how to increase sales on list of usa consumer email social media, start by finding out where your customers want you to be and facilitating transactions on the platforms you use.
Other social media selling tactics include transforming the vast amount of data you collect into useful knowledge for customizing strategies. It is also important to invest in authentic and transparent brand positioning.
According to a study by Sprout Social , 83% of brands use Facebook, but only 60% of customers want them there. The same is true for Instagram: 77% of companies use the social network, but only 48% of customers would like them to be present in this virtual space.
What does this tell us about how to increase sales on social media? That you need to conduct customer research and find out where customers want you to be – and keep in mind that the answer may be very different than it was 6 months or 1 year ago.
Read also: How to prospect clients on social media? 3 key points .
2. Facilitates transactions
According to Zendesk’s 2021 CX Trends Report , 65% of customers want to buy from companies that make online transactions easy and fast. This can mean:
Did you know that after seeing a product or service on Instagram, 79% of people search for more information, 65% visit the brand’s website or app, and 46% make a purchase online or in person? ( Source: Facebook IQ )
As interesting as this data is, it means nothing if you don't turn it into useful knowledge. Using the numbers we mentioned, you can gain the following insights :
Create more informative content so that customers don't have to leave your profile to find what they need;
facilitate access to the link to your website or app;
enabling direct purchasing functionality on the social network or adopting an omnichannel approach that allows the user to start the process in one place and finish it in another, whether online or offline.
4. Invest in authenticity
A recent study revealed that 86% of consumers say authenticity is a key factor when deciding which brands they like and support. So, if you're looking for tips on how to use social media to increase sales for a business, try:
position yourself in relation to issues related to your sector of activity;
collaborate with brands that align with your mission and values ;
share the motivations behind your business.
You may find this useful: 7 benefits of marketing on social media .
5. Be transparent
With the COVID-19 pandemic , people have been plunged into uncertainty. The most familiar activities became different overnight, and new habits had to be developed to adapt to reality.
