And then, when he finds something that catches his attention, that's when he stops to read.
And reading, if the copywriting is well written, will be easy and fluid.
Use copy to improve your e-commerce sales pages
Use copy to improve your sales pages
There are many online businesses on the Internet that want users to buy from them.
But everyone uses "I am better" and fancy language.
Try to differentiate yourself with persuasive writing on your sales key tips for beginning telemarketing in spain pages, if you are an e-commerce, and start selling.
Benefits of copywriting on the sales pages of an e-commerce
Writing persuasively in the sections of your online store will bring you several benefits .
All the good things that can come from applying copy to your e-commerce will help you make the decision to get started.
You will attract users . If you do the right writing on your sales pages, you will ensure that users who are looking for answers on search engines will find them on your website.
Differentiate yourself from the competition . You will be able to break out of the loop of “the best product on the market” or “your trusted insurance company”. By using copywriting you will stand out from the competition in terms of writing and users will look at you in a different light.
Positioning in the future . In the present it may not bear fruit at the moment, but in the long run your e-commerce website will climb positions in the ranking and all the effort will bear fruit.
Your brand's reputation will be strengthened. Because having your website at the top of the search engine when potential customers search for you is nice, and they will also be able to understand that you are up there recommending products based on the quality of the texts you have written.
Assignment of authority . If the SEO copy is well done, you will be the apple of Google's eye and other sites will naturally include backlinks.
More sales. After all, that's what we're after. If more people are attracted to our sales pages, and more people are interested in our writing, statistically more people will buy as well.
With copywriting in ecommerce you will get more sales
With copywriting on your sales pages you will get more sales
But… How to do it ?
Techniques for perfect copywriting on sales pages
It's great to know the benefits of using copywriting on your sales pages, but if you don't know how to do it or how to approach it, you're going to find yourself lost.
You can apply all of these techniques to: the homepage , the categories and subcategories (to group all the products together so that the user is better informed) and the product sheets .
Scannable texts
For paragraphs to be scannable, they do not have to be very long, maximum 4 lines .
In this way, the user can scan the text like a machine and if something catches their attention, they can stop and read it.
And when you stop to read, your writing style will come into play, hopefully persuasively.
Holders
First of all, each sales page must have a title that conveys the main message , so that the user reading it has everything clear at all times.
In addition, titles must be precise and credible, so that they convey confidence .
And the following subtitles (H2, H3, etc.) make things even clearer and also encourage you to continue reading the sheet.
Titles and subtitles always optimized for SEO .
Customer Complaints
If you know your customer well, you will know what they usually complain about in that service or product.
So tell them directly on the product page , so they don't have that excuse when buying from you.
Also, if you know who they are and have the quality of empathy, you will be able to communicate with them in a more personalized and “fun” way for them.
Benefits of your product
In the copywriting of the product sheet you have to include all the benefits and aspects that are interesting to communicate so that the user ends up deciding on the product from your store and not the competition's.
Don't leave out anything you want to convey to him.
And above all, it conveys what your value proposition is , your differential value, and what makes you stand out.
Products like yours will be everywhere, but there will always be something that will help you stand out.
Lists
Sometimes, to make copywriting even more scannable, you can turn paragraphs into list items .
The reader scans information super fast and is also more pleasant for the user experience.
Simple language
So that when the user reads it, he doesn't get stuck.
Don't use complicated language, even a child can understand it.
Differentiate yourself with copywriting
You can sell the same thing as everyone else, but you can differentiate yourself by the way you say it .
You can tell them in an original way that the solution they are looking for to their problem or need will be found in your product.
Storytelling
Surely, every product or service you sell has a story to tell. So take advantage of it and use it to connect more emotionally with your potential customers.
Using storytelling you connect more with users
Use storytelling and connect better with users
Testimonials
More than 90% of people who buy online read reviews from previous customers before making a decision .
Knowing this fact, let's take advantage of it.
Include positive reviews from your customers to gain the trust of your future buyers.
But don't go overboard, don't include the most complimentary ones, because it can give the impression that they are "bought."
CTAs
Many people will feel confused and probably leave your website if you don't tell them what to do.
If, on the other hand, you guide them at all times and tell them what they should do, they may not listen to you, but if they do, you will gradually transform visits into conversions .
You have nothing to lose!
Practical examples of copywriting on sales pages
To observe the techniques mentioned above in real cases, we will see some examples .
Stupid Romero
Bego Romero is a girl who has set up her website to let you know that she can help you with the entire design of your WordPress.
On this page she tells you everything she could help you with if you hired her. She knows the needs of her potential clients and makes it clear that they would be met.
