Online sales: 3 steps for a 360º view of today's customer
Posted: Thu Dec 05, 2024 6:03 am
Over the past year, we have seen unprecedented changes in online sales . Our purchasing habits have changed radically and, therefore, sales strategies should change as well.
New times demand a new vision of today's customer that allows us to accompany and interact with them at every moment of the customer journey. Let's see how to achieve this in just 3 steps.
Do you want to know the 128 digital marketing trends and predictions that will change the landscape of our sector in 2024 ? Click here and download the free ebook we have prepared for you with all the information.
Online sales: 3 steps to a 360 view of today's customer
How to renew the vision of the current client in 3 steps
1) Find your customers wherever they are
One of the maxims of online marketing is to engage with customers list of namibia consumer email they are. But what's interesting is that these places have changed a lot over the past year.
Lockdowns and other restrictions on movement have meant that brick-and-mortar stores can no longer rely on foot traffic to boost sales. In addition, there are far fewer people commuting to and from work on public transport, which means there is also less consumption of outdoor advertising.
Social media apps like TikTok , on the other hand , are much more popular than they were a year ago, as are streaming services like Disney+, Hulu, and Netflix. Advertising on these platforms, therefore, is a great way to engage with today's consumers.
2) Capture all your customers' data
We now have more information about consumers than ever before, from their impressions of your online branding campaigns to their interactions with after-sales service.
Every impression, every product added to cart, and every email generates valuable data that you can use to inform your strategy. But companies often fail to capture all of this data and struggle to form a view of today’s customer that will enable them to make business decisions.
To generate this 360º view, we need to capture all of this data and combine it together . And this is where the next point comes into play.
3) Modernize your data technologies
In the world of data technology, there is a growing buzz around the modern data stack . This is a collection of modern tools that allow you to make faster decisions with more data, more confidence, and less effort.
The data stack starts with the tools and apps you’re already using today, like Google Ads, Facebook Ads , Shopify, or Marketo. Instead of manually querying data from each app, all of it is combined into a single cloud data warehouse . The most convenient thing is that this process of uploading to the cloud is not done manually, but rather with an automation tool like Fivetran.
Once you have all your data in your cloud warehouse, you can start building models to visualize your current customer journey in 360°. For example, you can use different attribution models, segment your audiences, or analyze specific steps in the marketing funnel . Then, all that’s left to do is move these models into a dashboard so your entire company can use complete, up-to-date data to make better marketing decisions.
New times demand a new vision of today's customer that allows us to accompany and interact with them at every moment of the customer journey. Let's see how to achieve this in just 3 steps.
Do you want to know the 128 digital marketing trends and predictions that will change the landscape of our sector in 2024 ? Click here and download the free ebook we have prepared for you with all the information.
Online sales: 3 steps to a 360 view of today's customer
How to renew the vision of the current client in 3 steps
1) Find your customers wherever they are
One of the maxims of online marketing is to engage with customers list of namibia consumer email they are. But what's interesting is that these places have changed a lot over the past year.
Lockdowns and other restrictions on movement have meant that brick-and-mortar stores can no longer rely on foot traffic to boost sales. In addition, there are far fewer people commuting to and from work on public transport, which means there is also less consumption of outdoor advertising.
Social media apps like TikTok , on the other hand , are much more popular than they were a year ago, as are streaming services like Disney+, Hulu, and Netflix. Advertising on these platforms, therefore, is a great way to engage with today's consumers.
2) Capture all your customers' data
We now have more information about consumers than ever before, from their impressions of your online branding campaigns to their interactions with after-sales service.
Every impression, every product added to cart, and every email generates valuable data that you can use to inform your strategy. But companies often fail to capture all of this data and struggle to form a view of today’s customer that will enable them to make business decisions.
To generate this 360º view, we need to capture all of this data and combine it together . And this is where the next point comes into play.
3) Modernize your data technologies
In the world of data technology, there is a growing buzz around the modern data stack . This is a collection of modern tools that allow you to make faster decisions with more data, more confidence, and less effort.
The data stack starts with the tools and apps you’re already using today, like Google Ads, Facebook Ads , Shopify, or Marketo. Instead of manually querying data from each app, all of it is combined into a single cloud data warehouse . The most convenient thing is that this process of uploading to the cloud is not done manually, but rather with an automation tool like Fivetran.
Once you have all your data in your cloud warehouse, you can start building models to visualize your current customer journey in 360°. For example, you can use different attribution models, segment your audiences, or analyze specific steps in the marketing funnel . Then, all that’s left to do is move these models into a dashboard so your entire company can use complete, up-to-date data to make better marketing decisions.