If your answer is yes, you should consider Linkedin in your social media strategy .
social media strategy: linkedin
Include Linkedin in your social media strategy
Stay with us and we will tell you the secrets.
Importance of LinkedIn social network today
LinkedIn is a TOP 1 social network in its main characteristic: being a wide range of professional opportunities .
It is the best at its purpose worldwide. Its only competition is Xing in Germany. So only if you want to develop your career in that country, you should focus your presence on that social network.
On this social network you are not going to look for fun or entertainment like on the other 3 big ones (Instagram, Facebook or Twitter).
LinkedIn is useful for creating connections and cultivating professional sweden consumer mobile number list relationships , so if you are able to do it well, a huge world of work will open up under your feet. You will generate job opportunities, potential business, etc.
Create connections with your LinkedIn profile
Create connections with LinkedIn
This social network consists of being, in a few words, an active and dynamic resume , which must be 100% complete.
Here we will find professionals such as companies, headhunters or human resources managers.
But if you want them to find you, as we have already said, you will have to optimize your entire profile , not just your CV.
Create it now and optimize it!
Why have an optimized profile
On this social network, 45% of users are CEOs or business owners. And it should also be said that 80% of companies use this social network to search for candidates for their vacancies.
If you have it optimized, it will be easier for people to find you. You will make the task easier for recruiters.
Recruiters on LinkedIn
Make it easy for recruiters
What can having an improved profile bring to you?
Strengthen your personal brand as an expert in the sector in which you operate.
You highlight your image on the Internet.
Networking : You create a large network of contacts with which to interact and build relationships.
In short, if you have it optimized you will create greater impact and more job opportunities .
You might be thinking, “Okay, I know that having a LinkedIn profile is important and will be beneficial for me, but… How do I do it ?”
11 tips for getting a perfect LinkedIn profile
Grab a pen and paper and start taking notes: we want you to have the best account possible.
1. The photo
The photo is very important, because it will be the first visual impact . It is also necessary, because a profile without a photo is considered incomplete and you have less chances of being found by headhunters.
You should be the only one in the photo. A close-up from the waist up will be fine.
Photo conditions: good lighting, sharpness, and the center of the photo should be your face.
Photo for your LinkedIn profile
Keep in mind the LinkedIn profile photo
You will also have to take into account the existence of the cover photo. It will speak about you, so if you insert an image related to your sector , even better, and if you personalize it with your email, it will further improve your branding .
2. Keywords in your profile
Conduct research using tools like SemRush on the best keywords for the industry you want to work in, and insert them throughout your profile.
That way, when recruiters search for employees with that position, you will appear in the results .
3. Presentation title
Try to write it taking into account the keywords mentioned in the previous point.
It should be short and concise, but it should describe what you do well, and at the same time be eye-catching.
Don't use clichés or capital letters, which can put off recruiters.
4. Organize the profile into different parts
The LinkedIn profile is divided into different sections. You will have to write it and complete it 100% , do not forget anything and organize the information well .
Extract : Don't tell us all about your work experience, you'll do that later. Use the storytelling technique to tell a little about yourself and let people know you. You can also use keywords.
Experience : Let the last job be the first one you see. Describe all the tasks you performed in each one.
Languages : First add the ones you are most proficient in, such as your mother tongue. Then add the ones you are less proficient in. If you have any certificates, don't forget to add them.
Skills and assessments : This is often a forgotten section and one that companies tend to take into account.
Projects : If you have any projects such as a website or a blog, include them, it will make people know you better.
Contact information : very important, otherwise how will they contact you?
Training : In this section, include any training that is related to your profession. It doesn't make sense to say that you went to school when you were young, it's implied.
Additional information : here you can insert other profiles from other social networks or other relevant information.
If you have any certificates, please add them as well.
