A sales system for companies is a fundamental tool for organizing workflow, standardizing processes, and increasing sales team productivity. In a market where salespeople spend more than 60% of their working hours on activities that do not generate revenue, this can be the difference between the success or failure of a business.
To get you off to a good start, we have prepared this article where you will learn:
Sales system for business is a type of software that helps organizations manage relationships with customers and employees. Its goal is to standardize processes, automate uzbekistan email list repetitive tasks, and identify opportunities for continuous improvement . As a result of implementing different types of sales systems, it is expected to increase team productivity and save employees time.
If you want to go beyond the question 'what is a sales system in a company', read: CRM system for sales: complete guide for beginners .
The sales system for enterprises is used to manage internal and external relationships. It also serves to standardize business processes and automate repetitive tasks, as well as generate actionable analytical data.
An Accenture report found that 91% of consumers are more likely to shop with brands that recognize them and provide relevant offers or recommendations. Another study , on internal customers, found that 4 in 10 employees believe there isn’t enough collaboration in their work environment. What do these two data points have in common? People, whether employees or customers, want to be treated with respect and consideration – and a sales system can help you do that.
You may be interested in reading: CRM: How to make customer relationship management more efficient?
2. Standardize business processes
According to a Forbes article , administrative tasks are responsible for almost 15% of sales teams’ loss of effectiveness . This can happen for a number of reasons, including the fact that different people adopt different working methods – something that becomes a problem as your business grows. So, if you want to avoid this challenge, invest in enterprise sales systems.
According to a recent study , 78% of business leaders believe that task automation increases productivity for everyone involved. This is because employees gain more time to devote to complex tasks, which require a human touch to be performed with excellence. For example, they stop sending marketing emails or follow-up emails manually, because the system can do it for them.
Learn more about the topic in: [PRACTICAL GUIDE] Process automation and its benefits .
4. Generate actionable analytics data
Research from KPMG found that 70% of organizations believe data is critical to understanding how customers use their products. Yet, 60% of respondents lack confidence in their data and analytics insights. With an enterprise sales system, that uncertainty gives way to detailed reporting on key sales metrics .
Read also: What information should I know about my client?
What types of sales systems exist?
When it comes to customer relationship management, there are basically three types of sales systems : Operational CRM, Analytical CRM and Collaborative CRM.
Operational CRM is a tool dedicated to optimizing customer-related processes. Among the sales systems for companies, it is the one focused on process automation .
Analytical CRM is a software dedicated to collecting, storing and analyzing the data that an organization processes. Among sales systems for companies, it is the one focused on data management.
Collaborative CRM is a software dedicated to improving collaboration between different departments, teams and professionals. Among the types of sales systems for companies, it is one focused on the integration of tools and professionals.
