Inbound marketing: what is it and what is it used for?
Posted: Thu Dec 05, 2024 6:14 am
Inbound marketing is a marketing strategy that is quite clever and effective. In case you have been living under a rock since 2006, we will teach you here what it is and what it is used for. If you have already come across the term, but it is not clear to you, you are in the right place. We will explain it to you.
The giant HubSpot coined the term in 2006, establishing the production of content as the basis for this strategy with the aim of attracting prospects. But it is not just about producing content for the sake of it. It has to meet certain requirements; the essential one is to generate value for your potential clients . Here we go into more depth about the creation of such content.
By offering this valuable content, beyond increasing your conversion rate, you will be building relationships of trust with your customers . Remember that satisfied customers are the best ambassadors for your brand.
HubSpot views this strategy as a unit with three components: attraction, conversion, and delight.
Let's talk about attraction.
Inbound marketing proposes that in the process of attracting fantuan data leads you must create and share relevant, free, and high-quality content. There is room for various formats, such as blog articles, videos, infographics, whatever you can imagine.
This content you share should focus on the needs or problems your potential client might have. In other words, you should put yourself in their shoes. Once your content is released, if it is well ranked, your client will find it when they turn to the Internet for information. See? You will be there for your prospects at the right time. In this way, you will be generating trust with your audience and opening conversations.
Thanks to this phase, you should see an increase in visitor traffic to your website. Not all visitors will move forward in the process, but only those who are qualified to do so.
It is common for small and medium-sized businesses to be left out of the leagues of advertising agencies. Fortunately, there are alternatives that help this economic sector. Some resources such as Facebook Ads , Google Ads and social networks in general can serve as a platform to promote your company, expand your reach and increase your sales.Inbound marketing: what is it and what is it for?
Marketing
The giant HubSpot coined the term in 2006, establishing the production of content as the basis for this strategy with the aim of attracting prospects. But it is not just about producing content for the sake of it. It has to meet certain requirements; the essential one is to generate value for your potential clients . Here we go into more depth about the creation of such content.
By offering this valuable content, beyond increasing your conversion rate, you will be building relationships of trust with your customers . Remember that satisfied customers are the best ambassadors for your brand.
HubSpot views this strategy as a unit with three components: attraction, conversion, and delight.
Let's talk about attraction.
Inbound marketing proposes that in the process of attracting fantuan data leads you must create and share relevant, free, and high-quality content. There is room for various formats, such as blog articles, videos, infographics, whatever you can imagine.
This content you share should focus on the needs or problems your potential client might have. In other words, you should put yourself in their shoes. Once your content is released, if it is well ranked, your client will find it when they turn to the Internet for information. See? You will be there for your prospects at the right time. In this way, you will be generating trust with your audience and opening conversations.
Thanks to this phase, you should see an increase in visitor traffic to your website. Not all visitors will move forward in the process, but only those who are qualified to do so.
It is common for small and medium-sized businesses to be left out of the leagues of advertising agencies. Fortunately, there are alternatives that help this economic sector. Some resources such as Facebook Ads , Google Ads and social networks in general can serve as a platform to promote your company, expand your reach and increase your sales.Inbound marketing: what is it and what is it for?
Marketing