All about Instagram statistics: how to see them, how they work and very useful apps
Posted: Thu Dec 05, 2024 6:15 am
Instagram is one of the most popular and successful social networks. Its raison d'être is based on its image and on being a useful platform for all needs.
An instant network that allows you to generate, view and share all kinds of content belonging to the application. So much so that the vast majority of online businesses have a presence on Instagram in order to get the most out of their company.
However, it is not enough to have a company profile and publish content without prior planning. For your online presence to work, you must have a fundamental element: Instagram statistics .
These are one of the most important tools for the successful switzerland phone number list development of your online business and to ensure success on the platform. Find out how active your followers are on your profile, how much time they spend, the reach of your posts, and what your audience is like.
With all this, you will be able to get to know your followers better , analyze each element of your profile and create content based on those that have the best results.
But don't worry, Kiwop is here to help.
Below, we show you how to view Instagram statistics, how they work, which ones are most useful, and which apps can help you understand them better.
Let's go.
What are you waiting for to succeed on Instagram?
How to activate statistics on Instagram?
The first thing you should keep in mind to take advantage of statistics on Instagram is to have a business profile , since with a personal profile you will not have access to these metrics.
Create a professional profile or, if you have a personal profile, change it to a business profile. To do this, go to your Account settings, in the Account tab and at the bottom of the page you will find the option to switch from one account to another.
Once you have done this, in your profile, in the upper right corner, click on the three stripes. Here, you will see a statistics section that will mean that they are activated and that you can enjoy them.
How to activate statistics on Instagram
Practical example in Kiwop
What metrics should you primarily consider? Content
When it comes to content-related metrics, it's very important to keep track of everything we have on our profile for users . Thanks to Instagram statistics, you can see all the posts you've made on your feed, in stories, on IGTV and on reels.
Here, you'll see the number of posts for each type of content sorted by the impressions they've had. Also, the time since the posts were posted and some relevant data about them.
If, in addition to statistics, you want to know how to get even more out of your Instagram profile , we recommend that you read this article where we show you 10 tricks that you should know.
Activity
As for activity statistics, there are several very interesting ones that show the actions that other users perform on our account . It is vital to know the number of interactions of our profile posts to know how they are working. Some examples would be:
The number of likes on each post
The number of comments on each post
The number of times our post has been forwarded
The number of times our post has been saved
The number of times our story has been viewed
The number of times our story has been interacted with
The number of views of our IGTV
The number of views of our reels
There are a lot of metrics related to interactions, but there are more related to activity. For example, the number of visits to our profile and the time our users spend viewing our profile or some of our content.
Interactions of your posts
Practical example in Kiwop
Discovery
When it comes to discovery metrics, it's essential to know how many people are seeing your content and where they've seen it . Knowing the reach of your posts will help you figure out roughly how big your community is.
You will also know the number of unique users who have ever seen your content, how many have become new followers, and the total number of impressions. All of this will help you understand the magnitude and visibility of your professional profile.
Reach of your posts
An instant network that allows you to generate, view and share all kinds of content belonging to the application. So much so that the vast majority of online businesses have a presence on Instagram in order to get the most out of their company.
However, it is not enough to have a company profile and publish content without prior planning. For your online presence to work, you must have a fundamental element: Instagram statistics .
These are one of the most important tools for the successful switzerland phone number list development of your online business and to ensure success on the platform. Find out how active your followers are on your profile, how much time they spend, the reach of your posts, and what your audience is like.
With all this, you will be able to get to know your followers better , analyze each element of your profile and create content based on those that have the best results.
But don't worry, Kiwop is here to help.
Below, we show you how to view Instagram statistics, how they work, which ones are most useful, and which apps can help you understand them better.
Let's go.
What are you waiting for to succeed on Instagram?
How to activate statistics on Instagram?
The first thing you should keep in mind to take advantage of statistics on Instagram is to have a business profile , since with a personal profile you will not have access to these metrics.
Create a professional profile or, if you have a personal profile, change it to a business profile. To do this, go to your Account settings, in the Account tab and at the bottom of the page you will find the option to switch from one account to another.
Once you have done this, in your profile, in the upper right corner, click on the three stripes. Here, you will see a statistics section that will mean that they are activated and that you can enjoy them.
How to activate statistics on Instagram
Practical example in Kiwop
What metrics should you primarily consider? Content
When it comes to content-related metrics, it's very important to keep track of everything we have on our profile for users . Thanks to Instagram statistics, you can see all the posts you've made on your feed, in stories, on IGTV and on reels.
Here, you'll see the number of posts for each type of content sorted by the impressions they've had. Also, the time since the posts were posted and some relevant data about them.
If, in addition to statistics, you want to know how to get even more out of your Instagram profile , we recommend that you read this article where we show you 10 tricks that you should know.
Activity
As for activity statistics, there are several very interesting ones that show the actions that other users perform on our account . It is vital to know the number of interactions of our profile posts to know how they are working. Some examples would be:
The number of likes on each post
The number of comments on each post
The number of times our post has been forwarded
The number of times our post has been saved
The number of times our story has been viewed
The number of times our story has been interacted with
The number of views of our IGTV
The number of views of our reels
There are a lot of metrics related to interactions, but there are more related to activity. For example, the number of visits to our profile and the time our users spend viewing our profile or some of our content.
Interactions of your posts
Practical example in Kiwop
Discovery
When it comes to discovery metrics, it's essential to know how many people are seeing your content and where they've seen it . Knowing the reach of your posts will help you figure out roughly how big your community is.
You will also know the number of unique users who have ever seen your content, how many have become new followers, and the total number of impressions. All of this will help you understand the magnitude and visibility of your professional profile.
Reach of your posts