How to create a newsletter in 10 easy steps
Posted: Thu Dec 05, 2024 6:21 am
Have you noticed that in recent years brands have started asking for your email address even before placing an order? Sometimes they even offer you a discount for signing up or inviting you to participate in a loyalty program.
Companies don't just want to get your email address, they want this information so they can develop a relationship with you through their newsletter .
Newsletters are a great way to keep in regular contact with your customers. They are also inexpensive compared to other types of promotions. Especially when you consider the ROI that email marketing offers . It is generally said that for every $1 spent on email marketing, $38 is earned .
Let's first brazil phone number list cover some basics and then we'll look at how to create a newsletter for your business .
What is a newsletter and why you need one
An email newsletter is a series of emails, sent on a consistent schedule, around a specific topic ranging from industry news to product updates and more. Some brands use newsletters to inform their email subscribers about sales or collaborations, while others focus more on offering content or training.
No matter how you approach your company newsletter, it will act as a point of contact with your customers, a coherent form of communication that keeps you top of mind while reinforcing your brand identity.
But don't we get too many emails? Wouldn't customers be annoyed by receiving a newsletter every week? Not if it provides value to them . As long as your newsletter meets your subscribers' needs, they'll be happy to have it in their inbox.
There are two main components of a good newsletter. The first component is the newsletter design , and the second is the newsletter content . If you don't pay enough attention to either of these, your campaign is likely to fail.
How to design a newsletter
Newsletters are very easy to design. You can usually create a newsletter design in five minutes. All you need is a good editor and email templates .
You can have both with Benchmark Email. Even on Benchmark’s free plan , once you sign up, you can select from a wide variety of newsletter templates , based on various themes. For example, if you’ve run a special promotion to celebrate the Halloween spirit, you can select a Halloween-themed template.
Benchmark Email's drag-and-drop editor is very easy to use. After selecting a suitable template and opening it in the editor, you can make changes to each section and apply your company's logo and corporate identity. The best thing about Benchmark Email's drag-and-drop editor is that you can add new sections wherever you want in your newsletter. You can also delete the template's default color scheme and choose a new one.
Creating the content of a newsletter
There are many different types of emails , all with different goals. Just like every email you send, you should always have a goal in mind for your newsletter. Once you have your goal, it's easy to understand what content should go into your newsletter.
If you're sending an email to inform your subscribers, you should include company updates, news about your products or services, educational content, or any other news that's relevant to your subscribers.
Companies don't just want to get your email address, they want this information so they can develop a relationship with you through their newsletter .
Newsletters are a great way to keep in regular contact with your customers. They are also inexpensive compared to other types of promotions. Especially when you consider the ROI that email marketing offers . It is generally said that for every $1 spent on email marketing, $38 is earned .
Let's first brazil phone number list cover some basics and then we'll look at how to create a newsletter for your business .
What is a newsletter and why you need one
An email newsletter is a series of emails, sent on a consistent schedule, around a specific topic ranging from industry news to product updates and more. Some brands use newsletters to inform their email subscribers about sales or collaborations, while others focus more on offering content or training.
No matter how you approach your company newsletter, it will act as a point of contact with your customers, a coherent form of communication that keeps you top of mind while reinforcing your brand identity.
But don't we get too many emails? Wouldn't customers be annoyed by receiving a newsletter every week? Not if it provides value to them . As long as your newsletter meets your subscribers' needs, they'll be happy to have it in their inbox.
There are two main components of a good newsletter. The first component is the newsletter design , and the second is the newsletter content . If you don't pay enough attention to either of these, your campaign is likely to fail.
How to design a newsletter
Newsletters are very easy to design. You can usually create a newsletter design in five minutes. All you need is a good editor and email templates .
You can have both with Benchmark Email. Even on Benchmark’s free plan , once you sign up, you can select from a wide variety of newsletter templates , based on various themes. For example, if you’ve run a special promotion to celebrate the Halloween spirit, you can select a Halloween-themed template.
Benchmark Email's drag-and-drop editor is very easy to use. After selecting a suitable template and opening it in the editor, you can make changes to each section and apply your company's logo and corporate identity. The best thing about Benchmark Email's drag-and-drop editor is that you can add new sections wherever you want in your newsletter. You can also delete the template's default color scheme and choose a new one.
Creating the content of a newsletter
There are many different types of emails , all with different goals. Just like every email you send, you should always have a goal in mind for your newsletter. Once you have your goal, it's easy to understand what content should go into your newsletter.
If you're sending an email to inform your subscribers, you should include company updates, news about your products or services, educational content, or any other news that's relevant to your subscribers.