Expert in Google Ads and Web Analytics
August 19, 2023
There's no denying that the vacation rental industry continues to grow. In 2023, demand for vacation rentals outstripped supply , and that trend is expected to continue in the coming years. When Google launched Google Vacation Rentals, the goal was to create a section for the online travel agency business within its search results, and boy has it done just that.
The growth of short-term rentals has not gone unnoticed by Google. While Google Vacation Rentals has been around for some time, it has recently gained even more traction haiti email list and the topic is taken much more seriously among vacation rental professionals.
Since most travelers use search engines (google) before embarking on a trip, Google could not stay on the sidelines and took an important step to take advantage of travelers' needs. Since May 2021, the Google search engine has started to include vacation rental properties among hotel accommodation options .
Is this new feature something you should take advantage of? Read on to explore how it works and some of the benefits it can offer.
Table of Contents [ Hide ]
1 What is Google Vacation Rentals functionality?
2 How are Google vacation rental listings displayed in search results?
3 What are the benefits of Google Vacation Rentals for hosts?
4 How do I list my short-term rental on Google Vacation Rentals?
4.1 1. List your property on vacation rental sites partnering with Google
4.2 2. Hire a large property management company
4.3 3. Work with Google-approved connectivity providers
4.4 4. Integrate with Google Vacation Rentals directly
5 Google My Business Listings vs. Google Vacation Rentals
6 Can I get traffic to my website from direct bookings through Google Vacation Rentals?
7 Do I have to pay additional fees to receive reservations from Google Vacation Rentals?
What is Google Vacation Rentals Feature?
Google Vacation Rentals is a special feature introduced by Google in 2019. In addition to Google Flight and Google Hotel Ads , which are part of the Google Travel travel planning tool , this feature has been designed to improve the search experience for booking accommodations for a trip.
How are Google vacation rental listings displayed in search results?
To understand why Google Vacation Rentals can be beneficial for hosts, let’s first look at how this feature is displayed on Google. To find this feature, a user would type, for example, “Vacation Rentals in Malaga” into the main search bar. Then, in the Google search, they will see a vacation rental snippet and a map with rates. Typically, searchers will be able to find it among a block of paid ad spend and organic search results occupied by powerful OTAs (Online Travel Agencies) like Airbnb and Vrbo .
