An example to clarify: “… if my online marketing action aims to sell around 500 tickets to the Museum, the conversion or conversion indicator could also be the download of the voucher or coupon from the landing page so that it can be validated at the ticket office and payment can be made, or the direct purchase of the tickets on my payment gateway…”
– Establishing conversion indicators : every online marketing action involves interaction, so we must define what the conversion will be, that is, the action we want the user to take: from leaving contact details, to sharing content, making a sale, or the total number of e-mail openings…
– Measurement and monitoring : essential in digital marketing, measuring the final results of the set objective and the designed conversion indicators; in order to evaluate, assess and draw conclusions.
But we do not stop at a mere numerical analysis once the action is finished. If, for example, the online acquisition action generated 500 commercial leads, we must know how many potential clients (of those initial 500) later ended up being clients by making the final purchase of the product and/or service.
– Optimization of results : with the results and analysis obtained, we will optimize future campaigns, improving and minimizing errors and increasing the future conversion rate.
Let us not forget that in the digital environment we must be constantly seeking continuous improvement, in this case, the optimization of actions, of the website, of social networks...
If we want to orient digital croatia email address marketing towards conversion, all marketing actions that we generate and develop in the digital world must incorporate, YES or YES, these four pillars .
Tools for conversion
There are many tools that will help us to ensure that the Internet user who is browsing for information, products and services, performs the action that we have previously designed for them.
Obviously, it is essential to achieve conversion by knowing the potential target audience, carrying out correct segmentation and attacking the correct target.
Another common sense aspect, which we sometimes forget, is that for conversion to work, we need to generate traffic to the website, landing page… because without traffic, conversion rates will be very low.
