More and more businesses are taking into account the Sustainable Development Report, presented by the United Nations (UN). The purpose of this document is none other than to show the work that countries do year after year to comply with the Sustainable Development Goals (SDG) agenda for 2030. Many companies have decided to adhere to these objectives, thus promoting a good number of green marketing strategies.
Sustainable development is a global priority and encompasses economic, social and environmental areas. That is why June 5 is celebrated as World Environment Day . A perfect date to focus on the advantages of green marketing as well as its forms of application.
TABLE OF CONTENTS
What is green marketing?
4 advantages of applying green marketing
A.- Greater consumer confidence
B.- Environmentally friendly products
C.- Innovation
D.- Brand reputation
Email marketing as a mongolia email list sustainable strategy
1.- Reduction of paper consumption
2.- Energy saving
How to improve the sustainability of email marketing?
Segmentation and Personalization
Measurement and optimization
Email Expiration
Green marketing strategies with examples
1.- Promote the culture of reuse
2.- Offer responsible and sustainable products
3.- Promote the organization of environmental awareness events
4.- Make your brand known as an example of an eco-friendly company
5.- Don't fall for greenwashing
What is green marketing?
Beyond being a strategy to sell more, green marketing involves promoting products and services focused on preserving the environment and its benefits . And doing so by being honest with consumers and using these practices on a daily basis. Thus, there are two ways to approach these actions:
The first is to develop truly green products.
The second is to provide less harmful contexts for these products and services, thereby reducing the negative impact.
In fact, this concept is not new. The term began to be used in the 1980s and early 1990s. At that time, there was a need to change the pace of production and consumption. Added to this was the need to preserve non-renewable resources and raise awareness among consumers about the products and services they use.
