How to create an email marketing countdown campaign
Posted: Thu Dec 05, 2024 6:45 am
Have you ever created an email marketing countdown campaign? If so, you will have discovered the potential of this type of campaigns that activate users by playing with the bias of the sense of urgency.
FOMO (Fear of missing out) is a psychological technique that has been used throughout history regardless of the channel used. Basically because it has been shown to boost sales.
TABLE OF CONTENTS
Create an email marketing countdown campaign step by step
1.- Set your goal
2.- Plan the structure of the campaign
3.- Take care of the quality of the content of the emails
4.- Use an animated countdown timer
5.- Create countdown infographics
4 examples of when to montenegro email address create a countdown campaign
A- Expiration of a given offer
B.- Arrival of a new product or service
C.- Recording an event
D.- Opening of a new physical store
Why do countdown campaigns work?
1.- Create urgency
2.- Drive action in the subscriber
3.- Improves CTR
4.- Increase ROI
Create an email marketing countdown campaign step by step
Many brands are trying to adapt a countdown campaign to a channel as direct as email marketing. It is not difficult if you take into account the following aspects:
1.- Set your goal
If you don't know where you're going, it's hard to know if you're on the right path. Without a clear and easily measurable objective, it's hard for an email marketing campaign to work, whether it's a countdown campaign, an informational campaign, or a transactional campaign.
What do you want to build this specific countdown campaign for? Is your goal to sell one of your regular products or services? Is this a new product? Are you looking for registrations for an event you've organized? Depending on the end goal, the different elements of your campaign will change.
Of course, what is clear is that what you offer must be of interest to your subscribers. Generic emails are often sent without taking the user into account. And, of course, they don't work. Because they are not segmented. Because they have not specifically defined what value they provide to their clients. Because they have not put the users who are going to receive the email marketing countdown campaign at the centre .
Also, don't forget that your goals must be SMART. That is, measurable, to evaluate their effectiveness; realistic and achievable; relevant, time-bound and specific.
FOMO (Fear of missing out) is a psychological technique that has been used throughout history regardless of the channel used. Basically because it has been shown to boost sales.
TABLE OF CONTENTS
Create an email marketing countdown campaign step by step
1.- Set your goal
2.- Plan the structure of the campaign
3.- Take care of the quality of the content of the emails
4.- Use an animated countdown timer
5.- Create countdown infographics
4 examples of when to montenegro email address create a countdown campaign
A- Expiration of a given offer
B.- Arrival of a new product or service
C.- Recording an event
D.- Opening of a new physical store
Why do countdown campaigns work?
1.- Create urgency
2.- Drive action in the subscriber
3.- Improves CTR
4.- Increase ROI
Create an email marketing countdown campaign step by step
Many brands are trying to adapt a countdown campaign to a channel as direct as email marketing. It is not difficult if you take into account the following aspects:
1.- Set your goal
If you don't know where you're going, it's hard to know if you're on the right path. Without a clear and easily measurable objective, it's hard for an email marketing campaign to work, whether it's a countdown campaign, an informational campaign, or a transactional campaign.
What do you want to build this specific countdown campaign for? Is your goal to sell one of your regular products or services? Is this a new product? Are you looking for registrations for an event you've organized? Depending on the end goal, the different elements of your campaign will change.
Of course, what is clear is that what you offer must be of interest to your subscribers. Generic emails are often sent without taking the user into account. And, of course, they don't work. Because they are not segmented. Because they have not specifically defined what value they provide to their clients. Because they have not put the users who are going to receive the email marketing countdown campaign at the centre .
Also, don't forget that your goals must be SMART. That is, measurable, to evaluate their effectiveness; realistic and achievable; relevant, time-bound and specific.