Seasonal marketing is nothing more than another evolution of marketing strategies . It looks for dates that are relevant to the audience and generates specific actions for that exact moment. All this with the aim of achieving more sales, retaining and building customer loyalty and generating new conversions.
This particular strategy has gained special importance in recent years after it was shown that sales skyrocket on specific dates due to customer needs. In this sense, it is best to anticipate in order to stand out among the competition.
TABLE OF CONTENTS
How to apply seasonal marketing
The phenomenon of seasonality
Importance of seasonal marketing
Advantages of seasonal montserrat email list marketing for your business
1.- Improve sales
2.- You improve the visibility of your brand
3.- Contextualize your business
Steps to implement seasonal marketing
1.- Define the dates
2.- Plan the approach
3.- Work on the tone of your campaign
4.- Look at your results
General dates to carry out your campaigns
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How to apply seasonal marketing
The first thing you need to know is what your niche is and how different seasons impact or do not impact your audience. It is not about being present with specific actions on all dates. On the contrary, it is about knowing exactly which seasons spontaneously generate more sales in your niche.
This is one of the most efficient ways to ensure that your company achieves positive results on a sustained basis throughout the year. It is also worth noting that there are dates that, as a general rule, are good for all types of businesses , such as Christmas or Black Friday. But seasonal marketing goes beyond this and studies individualized possibilities.
The main thing here is to study the demand for products and relate data. If your business has a significant demand in April, you need to find out why this happens: if it is a sustained pattern, how much is the percentage increase in demand, and then apply strategies to respond to it.
The phenomenon of seasonality
If you are a business that has just landed in the sector, you will surely face certain challenges when trying to study your seasonality phenomenon. This happens because you are building an audience and evaluating its behavior. But it does not mean that you cannot apply seasonal marketing.
In your case, you can work with general dates until you find the data you need to develop marketing practices that benefit your business.
In short, seasonal marketing aims to plan annually to maximize periods of high demand and respond to low seasons, ensuring that the business remains active without recording losses.
