How much does SEO cost?
Posted: Thu Dec 05, 2024 6:57 am
Pricing SEO is tricky.
Let's start with a useful example: how much does a rope cost? The price of a rope will depend on how many meters you need, what you need the rope for, its quality, how long you want it to last, etc. You can buy the cheapest rope in the store, but will that cheap rope meet your needs?
Hiring an SEO expert is much the same. Just like rope is priced per afghanistan phone number list meter, SEO can be priced per hour . And the number of hours you decide to pay for depends on many factors. How high are you willing to rank on the first pages of Google? And how quickly do you want to achieve these positions?
You need to have these answers to estimate how much time and resources you should invest in SEO.
Another example: buying SEO is like buying a car, the price will match your needs.
The price you spend on a car depends on the make and model, size and purpose, etc.
SEO experts also vary in price depending on the services you want from them. The best SEO strategy starts with assessing the needs and problems of your potential customers. Then it's about attracting the most relevant potential customers.
Setting up your website to do this effectively isn’t easy. Research and analysis come first, often followed by a face-to-face meeting with clients to gather all the relevant information.
It is important to note that what you pay for SEO is not exactly what it will cost you.
What you pay for SEO can only be defined by ROI.
If an SEO expert improves your business's sales and you end up getting 20 times more than what you paid, SEO hasn't cost you anything.
Effective SEO should offer a high ROI
It's not just about getting high rankings and more traffic , clicks, and page views. It's about converting visitors into paying customers.
An effective SEO consultancy, or more expensive one, will help you:
Determine your customers' intentions, needs and problems
Identify their expectations of your business.
Figuring out how to deliver value
Personalize the experience for each visitor
Getting these SEO elements right takes time. Knowing where to start to get the best and fastest results requires a lot of research. But the investment is worth it as it will give you a high return.
For this reason, SEO should never be seen as a cost. It is an investment. A cost that will pay off in the long run.
But we want to reiterate: SEO is not simple. Google ranks websites according to over 200 ranking criteria and adjusts the algorithm up to 600 times a year. So, if an SEO consultant takes a quick look at your website and quotes you a full SEO price, beware.
It may fix some weaknesses or flaws, but sustainable SEO means much more than that.
SEO isn't something you can plug into your website. Effective SEO is a process.
Research and planning are critical components of good SEO. This is why SEO experts cannot easily estimate or set prices for their website services.
It is extremely important that when asking for SEO quotes, potential providers study your project carefully before giving you a price. If a consultant gives you a price for SEO work without knowing much about the project, it is probably not worth trusting; without evaluating your specific needs or researching your competitors' actions, it is not possible to make a quote.
It all depends on your goals, the nature of your business, your audience, your competitors and other relevant factors such as:
The time and dedication invested in the project: Does someone work the same for 50 euros as for 300 euros? We might think that the hourly rate of the two consultants or agencies is different, but someone who charges 50 € per month will not dedicate much time and effort to your project, since the benefits they will obtain are insignificant.
We've heard from many of our clients complaining that investing in SEO hasn't worked for them, and many others feeling like they've spent money on SEO for nothing.
It's not that SEO hasn't worked, they just haven't invested enough resources, and above all, they have hired a low-cost SEO.
Tools and techniques used: Let's give two examples of tools that are basic in any SEO project: SEMrush and Ahrefs.
SEMrush or Ahrefs are not affordable for everyone, their price is around 100 euros per month, in their cheapest version. This means that those professionals who consider budgets of 50 euros per month do not use these tools.
It is not enough to generate content to improve SEO, the content must be created and placed correctly . Most importantly, choosing the keywords to position your content is essential. For this reason, SEO experts have to analyze a lot and obtain data that is difficult to obtain with free tools.
Conclusion:
We cannot give you an exact figure regarding the SEO price, because each project is different and requires a different amount of hours, which will ultimately determine the final price.
However, we can confirm that for most projects that require an SEO agency or consultant to achieve results, the price will not be 50 euros per month. Not even 100 euros. We are not saying that a budget of 300 euros per month will not give good results either. It is about what the company you are going to work with offers you.
It is advisable that after requesting several quotes, you compare them and select the ones that seem most interesting to you, in order to check which professionals can carry out your project with the most professionalism.
They won't be the ones who overwhelm you with incomprehensible words or help you understand absolutely anything. Nor will they be the ones who assure you that they will be able to position you, offer you guaranteed results or tell you that they know exactly how Google works.
Good SEO experts will show interest in your business
They will ask you questions such as which products perform best in your store or which ones have the highest margin .
They will tell you that in order to work they need access to your web analytics tool (Google Analytics) and Search Console, because these are ways to verify that the work being done to position a website is bearing fruit.
Let's not forget that we position a website to receive more visits, but we do it because our products are good and competitive and we hope to sell more with that traffic that we are bringing to our website and thanks to SEO.
Let's start with a useful example: how much does a rope cost? The price of a rope will depend on how many meters you need, what you need the rope for, its quality, how long you want it to last, etc. You can buy the cheapest rope in the store, but will that cheap rope meet your needs?
Hiring an SEO expert is much the same. Just like rope is priced per afghanistan phone number list meter, SEO can be priced per hour . And the number of hours you decide to pay for depends on many factors. How high are you willing to rank on the first pages of Google? And how quickly do you want to achieve these positions?
You need to have these answers to estimate how much time and resources you should invest in SEO.
Another example: buying SEO is like buying a car, the price will match your needs.
The price you spend on a car depends on the make and model, size and purpose, etc.
SEO experts also vary in price depending on the services you want from them. The best SEO strategy starts with assessing the needs and problems of your potential customers. Then it's about attracting the most relevant potential customers.
Setting up your website to do this effectively isn’t easy. Research and analysis come first, often followed by a face-to-face meeting with clients to gather all the relevant information.
It is important to note that what you pay for SEO is not exactly what it will cost you.
What you pay for SEO can only be defined by ROI.
If an SEO expert improves your business's sales and you end up getting 20 times more than what you paid, SEO hasn't cost you anything.
Effective SEO should offer a high ROI
It's not just about getting high rankings and more traffic , clicks, and page views. It's about converting visitors into paying customers.
An effective SEO consultancy, or more expensive one, will help you:
Determine your customers' intentions, needs and problems
Identify their expectations of your business.
Figuring out how to deliver value
Personalize the experience for each visitor
Getting these SEO elements right takes time. Knowing where to start to get the best and fastest results requires a lot of research. But the investment is worth it as it will give you a high return.
For this reason, SEO should never be seen as a cost. It is an investment. A cost that will pay off in the long run.
But we want to reiterate: SEO is not simple. Google ranks websites according to over 200 ranking criteria and adjusts the algorithm up to 600 times a year. So, if an SEO consultant takes a quick look at your website and quotes you a full SEO price, beware.
It may fix some weaknesses or flaws, but sustainable SEO means much more than that.
SEO isn't something you can plug into your website. Effective SEO is a process.
Research and planning are critical components of good SEO. This is why SEO experts cannot easily estimate or set prices for their website services.
It is extremely important that when asking for SEO quotes, potential providers study your project carefully before giving you a price. If a consultant gives you a price for SEO work without knowing much about the project, it is probably not worth trusting; without evaluating your specific needs or researching your competitors' actions, it is not possible to make a quote.
It all depends on your goals, the nature of your business, your audience, your competitors and other relevant factors such as:
The time and dedication invested in the project: Does someone work the same for 50 euros as for 300 euros? We might think that the hourly rate of the two consultants or agencies is different, but someone who charges 50 € per month will not dedicate much time and effort to your project, since the benefits they will obtain are insignificant.
We've heard from many of our clients complaining that investing in SEO hasn't worked for them, and many others feeling like they've spent money on SEO for nothing.
It's not that SEO hasn't worked, they just haven't invested enough resources, and above all, they have hired a low-cost SEO.
Tools and techniques used: Let's give two examples of tools that are basic in any SEO project: SEMrush and Ahrefs.
SEMrush or Ahrefs are not affordable for everyone, their price is around 100 euros per month, in their cheapest version. This means that those professionals who consider budgets of 50 euros per month do not use these tools.
It is not enough to generate content to improve SEO, the content must be created and placed correctly . Most importantly, choosing the keywords to position your content is essential. For this reason, SEO experts have to analyze a lot and obtain data that is difficult to obtain with free tools.
Conclusion:
We cannot give you an exact figure regarding the SEO price, because each project is different and requires a different amount of hours, which will ultimately determine the final price.
However, we can confirm that for most projects that require an SEO agency or consultant to achieve results, the price will not be 50 euros per month. Not even 100 euros. We are not saying that a budget of 300 euros per month will not give good results either. It is about what the company you are going to work with offers you.
It is advisable that after requesting several quotes, you compare them and select the ones that seem most interesting to you, in order to check which professionals can carry out your project with the most professionalism.
They won't be the ones who overwhelm you with incomprehensible words or help you understand absolutely anything. Nor will they be the ones who assure you that they will be able to position you, offer you guaranteed results or tell you that they know exactly how Google works.
Good SEO experts will show interest in your business
They will ask you questions such as which products perform best in your store or which ones have the highest margin .
They will tell you that in order to work they need access to your web analytics tool (Google Analytics) and Search Console, because these are ways to verify that the work being done to position a website is bearing fruit.
Let's not forget that we position a website to receive more visits, but we do it because our products are good and competitive and we hope to sell more with that traffic that we are bringing to our website and thanks to SEO.