The Goal, Not The Measurement
Posted: Thu Dec 05, 2024 6:57 am
If You're A Loser, It's Too Late To Change That. If You Win, No One Will Understand Why. What's The Answer? Focus On Data Point. A Marketing Manager Recently Told Me That His Team's Quarterly Goal Was To Increase Web Traffic By 30%.
"Why?" I Asked. “because More Traffic Means Better Marketing,” He dominican republic phone number material Replied. But That’s Not Necessarily True. If The Goal Is To Increase The Number Of Leads, Increasing Traffic May Be The Worst Solution To Focus On. That's Why You Should State Your Overall Goals In Clear And Unambiguous Terms Before Choosing Kpis To Show What's Working (And What's Not) Towards Achieving This Common Goal.
Too Often, Marketing Leaders Set Goals And Objectives For Their Teams, While Sales Leaders Set Goals For Their Teams. Meanwhile, Managers Set Their Own Goals For The Company. But Neither Group Communicated Or Agreed On These Goals With Each Other. So The Five Most Important Things On A Marketing To-do List Are Different From The Five Most Important Things On A Sales To-do List.
"Why?" I Asked. “because More Traffic Means Better Marketing,” He dominican republic phone number material Replied. But That’s Not Necessarily True. If The Goal Is To Increase The Number Of Leads, Increasing Traffic May Be The Worst Solution To Focus On. That's Why You Should State Your Overall Goals In Clear And Unambiguous Terms Before Choosing Kpis To Show What's Working (And What's Not) Towards Achieving This Common Goal.
Too Often, Marketing Leaders Set Goals And Objectives For Their Teams, While Sales Leaders Set Goals For Their Teams. Meanwhile, Managers Set Their Own Goals For The Company. But Neither Group Communicated Or Agreed On These Goals With Each Other. So The Five Most Important Things On A Marketing To-do List Are Different From The Five Most Important Things On A Sales To-do List.