Copy Specialized in Travel
February 28, 2023
From Andalucía Lab they are committed to the creation of digital content that adds value to companies in the tourism ecosystem. From this wonderful institution of tourism innovation they are launching a new edition of the Ebook on digital transformation in which five authors (including our Andrés) who stand out in the sector participate and who highlight some of the important keys to take into account in terms of digital transformation.
Digitalisation is not a matter of adopting a series of mechanisms, but rather must be a continuous process to adapt to the disruptive changes that are transforming the global tourism landscape from various axes: social, technological and economic.
The tourism sector has hong kong email list been forced to reinvent its business model and accelerate the digitalization of its processes in order to achieve the Sustainable Development Goals of the 2030 Agenda.
For the ebook presentation event, there will be different presentations which you can find at the following link , as well as the broadcast of the event. I hope you find these contents interesting. For our part, we feel proud and very happy to be part of the Andalucia Lab family.
Bonus tip: Deals are perfect if you want to boost bookings during the off-season. How about offering 2 nights for the price of 1? These offers are often irresistible to travelers.
2. Do you know who your repeat customers are?
We ask you this because a very useful strategy to attract your most frequent guests during the low season is to offer them special benefits for that specific season. Hence the importance of having loyalty programs, ideal for attracting and retaining customers.
3. Prepare to attract new types of guests
Have you heard of digital nomads or the workation trend ? Basically, they are guests who travel and work at the same time, who enjoy a certain flexibility and who only need to cover some basic needs to stay seasonally. The off-season can be ideal for them.
If you want to know more, we recommend these two articles:
How to Attract Digital Nomads to Your Vacation Rentals
Workcation: Is your tourism business ready for this trend?
4. Pay attention to holidays
During the low season there may also be holidays that represent an interesting opportunity to increase reservations . You should already know that reservations for your accommodation increase during specific dates , as they are the perfect opportunity to get away and enjoy a few days of rest.
