Customer relationship: what it is and what its advantages are
Posted: Thu Dec 05, 2024 6:59 am
Feeling the need to gain more and more customers and not worrying about retaining existing ones is a mistake that costs companies dearly. Customer relationship is the ideal way to be close to customers, understand their real needs and build loyalty.
Your customers are people you have already impacted, who already know your brand and who can become loyal customers, true ambassadors of your brand or product. In fact, attracting a new customer is up to 7 times more expensive than retaining an existing one .
Below, we answer your questions about what customer relationship is, the advantages of this process for your business, and best practices for customer
list of vatican city consumer email management . Spoiler alert: technology can be your best ally!
Customer relationship: what it is + advantages for your business
Customer relationship is a set of management techniques and strategies that help your company focus on customer relationships.
With the help of technology, you can gain a clear and accurate view of all stages of the purchasing process , helping to ensure that no business opportunity is missed and that the customer completes their purchasing journey by closing a deal with your company.
Customer relationship management using software is known as CRM. To learn more, read: The 9 benefits of sales CRM for your company .
By knowing what customer relationship is, you also understand the benefits of this solution, which include:
You can easily create a customer relationship process using, for example, an Excel spreadsheet. This solution will work as a customer record.
If your clients are companies, it is very interesting to include more fields in the spreadsheet to add other information, such as:
The information that will be added and then worked on in the customer relationship must be consistent with your company's line of business, as well as with the needs of your business.
As your business grows and your client base increases, using spreadsheets may not be enough. That's why it's important to know what CRM is and how to choose the most suitable one for your company.
Best practices in customer relationship management
Whether you have a large company or an SME , customer relationships are a great asset to improve your business. For example, when it comes to support, the customer is at the center of everything. A customer relationship management and tracking system can help your agents to:
Demonstrate empathy: Understanding the pain of others is easier when you know them. Through a customer database, you recognize each customer's preferences and needs in real time.
Collaborate with others: Have you ever felt that situations could have been avoided or simplified if teams talked to each other? A good customer relationship makes this possible!
Reduce wait time: Customers want their problems resolved as quickly as possible.
Save time with automation: By using a customer relationship management tool, you can eliminate repetitive data entry, avoid human error, and bring more efficiency to your customer service routine.
Customer relationship management also gives you the opportunity to track each sale from start to finish. After all, the process is like fishing in the deep sea: you cast a big net, but not everything you catch is worth it.
Check out some tips to improve the stages of your sales funnel with a customer relationship management system:
Organize information: Collect data from phone calls, social media, or marketing materials with ease. It's like a customer record program, where information is organized into individual files and can be accessed at any time without difficulty.
Your customers are people you have already impacted, who already know your brand and who can become loyal customers, true ambassadors of your brand or product. In fact, attracting a new customer is up to 7 times more expensive than retaining an existing one .
Below, we answer your questions about what customer relationship is, the advantages of this process for your business, and best practices for customer
list of vatican city consumer email management . Spoiler alert: technology can be your best ally!
Customer relationship: what it is + advantages for your business
Customer relationship is a set of management techniques and strategies that help your company focus on customer relationships.
With the help of technology, you can gain a clear and accurate view of all stages of the purchasing process , helping to ensure that no business opportunity is missed and that the customer completes their purchasing journey by closing a deal with your company.
Customer relationship management using software is known as CRM. To learn more, read: The 9 benefits of sales CRM for your company .
By knowing what customer relationship is, you also understand the benefits of this solution, which include:
You can easily create a customer relationship process using, for example, an Excel spreadsheet. This solution will work as a customer record.
If your clients are companies, it is very interesting to include more fields in the spreadsheet to add other information, such as:
The information that will be added and then worked on in the customer relationship must be consistent with your company's line of business, as well as with the needs of your business.
As your business grows and your client base increases, using spreadsheets may not be enough. That's why it's important to know what CRM is and how to choose the most suitable one for your company.
Best practices in customer relationship management
Whether you have a large company or an SME , customer relationships are a great asset to improve your business. For example, when it comes to support, the customer is at the center of everything. A customer relationship management and tracking system can help your agents to:
Demonstrate empathy: Understanding the pain of others is easier when you know them. Through a customer database, you recognize each customer's preferences and needs in real time.
Collaborate with others: Have you ever felt that situations could have been avoided or simplified if teams talked to each other? A good customer relationship makes this possible!
Reduce wait time: Customers want their problems resolved as quickly as possible.
Save time with automation: By using a customer relationship management tool, you can eliminate repetitive data entry, avoid human error, and bring more efficiency to your customer service routine.
Customer relationship management also gives you the opportunity to track each sale from start to finish. After all, the process is like fishing in the deep sea: you cast a big net, but not everything you catch is worth it.
Check out some tips to improve the stages of your sales funnel with a customer relationship management system:
Organize information: Collect data from phone calls, social media, or marketing materials with ease. It's like a customer record program, where information is organized into individual files and can be accessed at any time without difficulty.