The first coffee of the morning – Reflections of an entrepreneur
Posted: Thu Dec 05, 2024 7:02 am
arch 25, 2009 by German Pineiro
German Pineiro's BlogYesterday, I decided to reread a book before going to sleep and I chose a pocket-sized book that is quick to read and very very particular. Particular for several reasons, the first being that it is a free book that was distributed from the physical offices and from the website (you asked for it and a messenger would bring it to you for free) of the company of which he is the executive president and one of the founders of MRW… Yes, ladies and gentlemen, we are talking about Francisco Martín Frias and his book “ The First Coffee in the Morning – Reflections of an Entrepreneur ”. The second reason why this book is particular is the subject that it fundamentally deals with “Corporate Social Responsibility”…but the real kind. No one-off actions with only short-term social marketing objectives.
I am fully convinced that a company must have a social component or purpose within its business plan in which, in a certain way, it returns part of the benefit that it has brought to society. For me, as for Francisco Martín Frias and many other businessmen and workers, CSR (Corporate Social Responsibility) is much more than generating employment, respecting the environment and complying with laws and regulations. As time goes by, Spanish companies are more aware of the importance of CSR and incorporate their approaches to provide society with improvements in social, economic and environmental matters within their strategic and operational plans.
All these CSR actions ultimately benefit the company that implemented them, boosting its competitive position and value, as well as its added value for all its stakeholders. “What a company gives, comes back to it.”
You may also be interested in: Office supplies survive digitalization in the workplace
As a curiosity, you can download some reports from companies that really practice CSR and see what their actions are about, in order to later draw conclusions about what they do and what they get from it.
MRW Social Action Memoirs – here.
INDITEX Social Action Reports – here.
IBERDROLA Social Action Memoirs – here .
REPSOL Social Action Memoirs – here .
But… Returning to the book that is the subject of this post, I think we should return to the subject, making a brief but interesting biography of its author (Note the similarity with Gurus like Amancio Ortega)
German Pineiro's BlogFrancisco Martín Frías , born in Coca (Segovia), has a professional profile that fits perfectly with that of a self-made businessman. At the age of 11 he left school to help in his family's grocery business, and at 18 he began his journey as an entrepreneur by creating a company for excavation machinery. This was his activity until he was 37 years old when, with a group of friends in 1977, they bought Mensajeros Radio, now MRW, of which he has been the general manager since 1979.
The book reviews from a very humble point of view the entire career of Francisco Martín Frias, together with MRW, its beginnings, its development and its subsequent consolidation. All of this is linked to the aforementioned Corporate Social Responsibility that accompanied the company from its beginnings.
It is a good book to read in less than an hour before going to sleep and to draw important and interesting conclusions about Corporate Social Responsibility and how companies can give back to society a little of the much they contribute.
You may also be interested in: Spanish entrepreneurs create a QR gastronomic menu that presents the restaurants' dishes in an interactive video
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German Pineiro's BlogYesterday, I decided to reread a book before going to sleep and I chose a pocket-sized book that is quick to read and very very particular. Particular for several reasons, the first being that it is a free book that was distributed from the physical offices and from the website (you asked for it and a messenger would bring it to you for free) of the company of which he is the executive president and one of the founders of MRW… Yes, ladies and gentlemen, we are talking about Francisco Martín Frias and his book “ The First Coffee in the Morning – Reflections of an Entrepreneur ”. The second reason why this book is particular is the subject that it fundamentally deals with “Corporate Social Responsibility”…but the real kind. No one-off actions with only short-term social marketing objectives.
I am fully convinced that a company must have a social component or purpose within its business plan in which, in a certain way, it returns part of the benefit that it has brought to society. For me, as for Francisco Martín Frias and many other businessmen and workers, CSR (Corporate Social Responsibility) is much more than generating employment, respecting the environment and complying with laws and regulations. As time goes by, Spanish companies are more aware of the importance of CSR and incorporate their approaches to provide society with improvements in social, economic and environmental matters within their strategic and operational plans.
All these CSR actions ultimately benefit the company that implemented them, boosting its competitive position and value, as well as its added value for all its stakeholders. “What a company gives, comes back to it.”
You may also be interested in: Office supplies survive digitalization in the workplace
As a curiosity, you can download some reports from companies that really practice CSR and see what their actions are about, in order to later draw conclusions about what they do and what they get from it.
MRW Social Action Memoirs – here.
INDITEX Social Action Reports – here.
IBERDROLA Social Action Memoirs – here .
REPSOL Social Action Memoirs – here .
But… Returning to the book that is the subject of this post, I think we should return to the subject, making a brief but interesting biography of its author (Note the similarity with Gurus like Amancio Ortega)
German Pineiro's BlogFrancisco Martín Frías , born in Coca (Segovia), has a professional profile that fits perfectly with that of a self-made businessman. At the age of 11 he left school to help in his family's grocery business, and at 18 he began his journey as an entrepreneur by creating a company for excavation machinery. This was his activity until he was 37 years old when, with a group of friends in 1977, they bought Mensajeros Radio, now MRW, of which he has been the general manager since 1979.
The book reviews from a very humble point of view the entire career of Francisco Martín Frias, together with MRW, its beginnings, its development and its subsequent consolidation. All of this is linked to the aforementioned Corporate Social Responsibility that accompanied the company from its beginnings.
It is a good book to read in less than an hour before going to sleep and to draw important and interesting conclusions about Corporate Social Responsibility and how companies can give back to society a little of the much they contribute.
You may also be interested in: Spanish entrepreneurs create a QR gastronomic menu that presents the restaurants' dishes in an interactive video
Related articles:
Goals for 2009 – Mr. Businessman…
According to a study, experts call for “maturity” in CSR
Corporate identity between creativity and strategy, first step: the logo
Corporate Social Responsibility, more than just sustainability and fair trade policies
B Corporations, or how to change the system from its very epicenter
CategoriesBusiness Management , Gurus and Thinkers , Miscellaneous and Curiosities
Destruction or cannibalization of distribution channels What is it?
SigoJoven.Com – The social network for the +50 segment – Marketing for Seniors
Blog sections
Present
Blockchain
Cloud Computing
Ecommerce
Companies
Business Ma colombia phone number list nagement
Gurus and Thinkers
Marketing
Online Marketing
New Technologies
Miscellaneous and Curiosities
Latest published articles
Growth Hacker: Functions, tasks and profile
Complete guide to indexing your website and avoiding penalties for duplicate content
The best tips and tricks for learning languages online
The Power of Press Releases: How to Build a Narrative that Wins Over the Media
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Technology consultancy: what it is and what advantages it has for your company
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