Tell us about the channel Next, you need to fill in the channel
Posted: Thu Dec 05, 2024 7:04 am
Description field. There you should indicate the topic of the blog. Write a compact but clear text without vague wording, so that readers immediately know what to expect.
If you have any regalia or achievements, do not hesitate to mention them - this will only add expertise and increase your authority in the eyes of subscribers.
In Valeria's case, a good option would be: “A pediatrician with 10 years of experience. I talk about child care simply and accessibly. I share interesting stories from practice and life. I work at Clinic N. You can make an appointment for an in-person appointment through the administrator by phone.
And here is an example of an unsuccessful russia telegram description - “A channel about children, how to treat them. I just recently moved to the city and still don’t know anything here. Subscribe, like and share with friends.”
Why is the first example better than the second? It is not emotional, everything is stated clearly, including the profession and place of work. This confirms that Lera does not just talk, but also practices. The reader understands what content awaits him, and can immediately decide whether to subscribe or not.
In the second case, it seems that the person is in a panic from moving and, perhaps, does not quite know what to do with the blog. In addition, it is not clear from the content who the author is and why she gives advice on a serious topic.
Enlarge image Zen channel navigation
We also recommend turning on notifications and cross-posting: it will duplicate posts from your channels in Telegram or VK, if they exist
A beautiful address, a link to your blog, age restrictions
At the start, the channel will have a long address of random symbols and numbers. This is not very beautiful, besides, such a combination is impossible to remember.
If you have any regalia or achievements, do not hesitate to mention them - this will only add expertise and increase your authority in the eyes of subscribers.
In Valeria's case, a good option would be: “A pediatrician with 10 years of experience. I talk about child care simply and accessibly. I share interesting stories from practice and life. I work at Clinic N. You can make an appointment for an in-person appointment through the administrator by phone.
And here is an example of an unsuccessful russia telegram description - “A channel about children, how to treat them. I just recently moved to the city and still don’t know anything here. Subscribe, like and share with friends.”
Why is the first example better than the second? It is not emotional, everything is stated clearly, including the profession and place of work. This confirms that Lera does not just talk, but also practices. The reader understands what content awaits him, and can immediately decide whether to subscribe or not.
In the second case, it seems that the person is in a panic from moving and, perhaps, does not quite know what to do with the blog. In addition, it is not clear from the content who the author is and why she gives advice on a serious topic.
Enlarge image Zen channel navigation
We also recommend turning on notifications and cross-posting: it will duplicate posts from your channels in Telegram or VK, if they exist
A beautiful address, a link to your blog, age restrictions
At the start, the channel will have a long address of random symbols and numbers. This is not very beautiful, besides, such a combination is impossible to remember.