What is a landing page and how to create one that meets objectives for 2023
Posted: Thu Dec 05, 2024 7:04 am
Having profitable, sustainable spaces with a high probability of achieving a conversion is a necessity for different brands. That is why many newcomers to the digital world wonder what a landing page is and how to create one that is truly beneficial, both in terms of conversion and for increasing the database.
One thing must be kept in mind: a landing page is not a whole website in itself. It is a space within your website intended solely for conversion. This is why landing pages are often so necessary when you reach a point of favorable brand recognition.
TABLE OF CONTENTS
Truly knowing what a landing page is
What does a landing page look like?
Understanding conversion goals
Types of conversions that morocco email address can be achieved from a landing page
1.- Information about leads
2.- Subscriptions
3.- Downloading applications
4.- Sale
Business opportunities with a landing page
Which landing pages achieve goals?
How to create a functional landing page for 2023?
Essential steps
Common mistakes on a landing page
Never do this
Truly knowing what a landing page is
The first thing is to know the terminology. Landing page, landing page and destination page refer to the same concept. Now, what is a landing page exactly? It is a page within your website whose sole purpose is to convert visitors into qualified leads .
The dynamic is as follows: people come to your website interested in your product or service, or also as a result of SEO positioning. The big difference is that you have to take advantage of all that traffic in a way that is especially beneficial for the brand or company. That's where a landing page can help you.
Through specific and strategic tactics, you can get these visitors to end up registering in your database .
What does a landing page look like?
Landing page example
The concept of a landing page is not at all complex, nor is its design. In fact, for a landing page to achieve its objective, it must have an extremely simple design that does not distract the person from the main purpose: registration.
There are several ways in which landing pages can be presented. A common option is to present a simple form , with no more than five questions, in order to gather information about the person.
Another point to consider is that exchanges must also be made from it. This is achieved by offering something in exchange for the visitor's personal data. It can be an offer, an e-book, a subscription to a newsletter or any element that motivates registration.
Understanding conversion goals
When you think about what a landing page is, you usually automatically associate it with conversions, but there is something important to understand: they are not sales , and there are differences that need to be identified.
One thing must be kept in mind: a landing page is not a whole website in itself. It is a space within your website intended solely for conversion. This is why landing pages are often so necessary when you reach a point of favorable brand recognition.
TABLE OF CONTENTS
Truly knowing what a landing page is
What does a landing page look like?
Understanding conversion goals
Types of conversions that morocco email address can be achieved from a landing page
1.- Information about leads
2.- Subscriptions
3.- Downloading applications
4.- Sale
Business opportunities with a landing page
Which landing pages achieve goals?
How to create a functional landing page for 2023?
Essential steps
Common mistakes on a landing page
Never do this
Truly knowing what a landing page is
The first thing is to know the terminology. Landing page, landing page and destination page refer to the same concept. Now, what is a landing page exactly? It is a page within your website whose sole purpose is to convert visitors into qualified leads .
The dynamic is as follows: people come to your website interested in your product or service, or also as a result of SEO positioning. The big difference is that you have to take advantage of all that traffic in a way that is especially beneficial for the brand or company. That's where a landing page can help you.
Through specific and strategic tactics, you can get these visitors to end up registering in your database .
What does a landing page look like?
Landing page example
The concept of a landing page is not at all complex, nor is its design. In fact, for a landing page to achieve its objective, it must have an extremely simple design that does not distract the person from the main purpose: registration.
There are several ways in which landing pages can be presented. A common option is to present a simple form , with no more than five questions, in order to gather information about the person.
Another point to consider is that exchanges must also be made from it. This is achieved by offering something in exchange for the visitor's personal data. It can be an offer, an e-book, a subscription to a newsletter or any element that motivates registration.
Understanding conversion goals
When you think about what a landing page is, you usually automatically associate it with conversions, but there is something important to understand: they are not sales , and there are differences that need to be identified.