CEO and Project Manager
December 27, 2022
It's no use having a restaurant with incredibly delicious food if no one knows about it. And it is precisely for this last reason that it is essential to apply digital marketing strategies for restaurants.
You should not forget that hong kong email address implementing a digital marketing plan for your restaurant will allow you to increase the online visibility of your business, get new customers and even improve customer service, among many other benefits that we will tell you about through some ideas for you to put into practice immediately .
The digital marketing part for restaurants is an indispensable part to channel the visibility of our business to our target customer. Here we plan a series of tools and mechanics focused on Digital Marketing for Restaurants:
1 1. Local SEO
2 2. Create your website and optimize it
3 3. A blog is essential
4 4. Social networks
5 5. Position yourself on TripAdvisor
6 6. Geographically targeted advertising
7 7. Email marketing
8 8. Influencer marketing
9. Video marketing
10 10. Use the content your users create
1. Local SEO
Investing in local SEO is one of the most effective techniques, as it makes your restaurant appear in Google searches. For example, if a user searches for “restaurants on Gran Vía”.
What you need to do is to have your restaurant's information section optimized – address, hours, website, photos – and make sure that each page of your website is using keywords.
2. Create your website and optimize it
Thanks to your website, your customers can find out about your products and opening hours . It should have a good web design, a digital menu and an updated daily menu. Include positive reviews from your customers so you can check the good service and products you offer.
But that's not all, it is vital that you have a page where users can make their online reservations . This process should be simple and without excessive information requests.
Attractive, provocative and interactive, this is the ZIzzi website :
