First, you need to be clear about what an ideal client is : this is a person whose needs are fully satisfied with the purchase of your product or the use of your service.
Then, you must understand:
The ideal client has a few characteristics that set them apart from the crowd. Find out what they are below:
1. The ideal client is satisfied
If you truly reach your ideal customer, they will be completely satisfied because your product or service will address their need or pain. To give you an idea of the impact of contentment on vatican city email address your business, keep in mind that 80% of a company's profits come from 20% of its loyal customers.
2. The ideal client recommends your brand
Did you know that 58% of customers use social media to share positive experiences and ask their family or friends for opinions about brands? The ideal customer is someone who invests in word-of-mouth advertising and spreads the word about your company to their acquaintances because they are very happy with what you offer.
3. The ideal client is loyal
According to Zendesk’s 2020 CX Trends report , 74% of customers feel loyal to a particular brand or company. That loyalty is linked:
Another key characteristic of the ideal client is trust . If you meet customer expectations , this will be easy for you.
At the same time, trust is an element that keeps you ahead of the competition. Not surprisingly, the Edelman Trust Barometer Special Report 2021 indicated that 88% of customers consider credibility “critical or important” when deciding which brands to buy or use.
Stop asking yourself “how do I define my ideal client?” and find out what’s new in the market for 2022.
Customer Experience Trends Report 2022
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How to define your ideal client?
Now that you know a little more about the characteristics of the people you want to attract to your business, let's answer your question: how do I define my ideal client?
You probably already know who your ideal buyer is, you just need to bring them down to earth. To do this, there are some techniques or methodologies that you can use.
The most widely used technique is that of buyer persona . This methodology should be at the heart of all companies that wish to have a customer- centric approach .
Buyer persona is a fictitious definition of your ideal client that goes beyond the data you can use to define your target audience . In its construction you must:
2. Identify the preferences of your ideal clients
what media they consume to inform themselves, entertain themselves, etc.;
what channels they use to communicate with family and friends;
what channels they use to communicate with companies;
what type of content they prefer to consume and in what formats.
3. Map consumer needs
What are your ideal customers' physiological, ego, security, belonging, or self-fulfillment needs? Find out what they are and how your products can help meet them.
We recommend you read: 5 needs of the modern customer according to Maslow .
What to do after learning how to define my ideal client?
Once you've identified your ideal buyer, your goal is to keep them happy and satisfied. But how do you do that?
As you saw in the results of Zendesk’s trends study, customer service is second (after price) on the list of attributes that make people feel loyal to a brand.
