This is narrated by the writer based on interviews held with Ortega and his main collaborators, both present and past. Written for all audiences since it can be read from a business perspective or from the perspective of curiosity about what the Galician fashion giant does .
For journalist Covadonga O'Shea, Amancio Ortega has managed to turn fashion on its head, giving today's woman what she needs while maintaining a good quality-price ratio.
Amancio Ortega is one of the great visionaries of our time . He knew what women needed and created an empire to give it to them.
I think it's an injustice that the world doesn't know what you do, why you do it and what money means to you. You have revolutionised the world of fashion, you have transformed it, you have democratised it and you have managed to make good taste accessible to the vast majority of people who would never have been able to dress well.
The former director of Telva for 27 years has been in charge Germán Piñeiro - Marketing and Communication Consultant Germán Piñeiro's Blogof revealing to us the intimate life of the richest businessman in Spain. The idea arose when she was visiting the Inditex facilities in Galicia, where she met Amancio and the idea of writing a book about this magnate arose, which he initially refused to do.
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And after 18 years of conversations, persistence, and the fruit of numerous interviews between Covadonga and Amancio, this book has emerged that allows us all to learn more about the life and thoughts of the creator of ZARA. It is highly recommended to read it.
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