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Reasons to have frequently asked questions on your tourist accommodation website

Posted: Thu Dec 05, 2024 7:14 am
by ayeshakh
Juan Frejo
Photographer and Expert in Artificial Intelligence
November 8, 2022
The FAQ page is essential to keep your clients informed about everything related to your tourist accommodation. In more concrete words, it is a page within your website that gives quick answers to their most common questions. You surely already have reasons to have frequently asked questions and perhaps what we are telling you is not something new for you (We will try to adapt it to your situation). For this reason, we will see that the FAQ, more than a page of questions and answers, is a document in constant transformation, as it must be updated frequently. Why?


Because answering your customers' list of iceland consumer questions is a very simple and powerful way to receive additional benefits for your tourist accommodation. We'll tell you all about it below!

Table of Contents [ Hide ]

1 4 reasons to pay attention to your website's FAQ page
1.1 1. You build relationships of trust with customers
1.2 2. You identify yourself as an expert
1.3 3. Improve SEO positioning
1.4 4. Highlight key information
2 9 examples of frequently asked questions for your accommodation
3 3 Examples of interesting FAQ pages
3.1 Twitter
3.2 McDonald’s
3.3 TUI

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4 reasons to pay attention to your website's FAQ page
1. You build relationships of trust with customers
Letting customers see that you are transparent and that you have a page dedicated to answering the most common questions will make your business look trustworthy.

Let's say a potential customer is looking for a place to spend their next vacation , and you explain your cancellation policies in detail on your FAQ page. This is exactly what this potential customer is interested in, as they have had negative experiences with other accommodations in this regard. By knowing your policy in detail, this visitor will perceive you in a positive light. They will feel confident in what you have to offer and will probably be interested in making a reservation.

2. You identify yourself as an expert
The FAQ is the ideal page for you to demonstrate your experience in the tourism sector . By doing this, you increase your chances of converting a casual user into a customer. They are much more likely to book with an established accommodation that is considered professional and legitimate, and that can also offer guarantees for your trip.

There are even chatbot tools that generate these FAQ pages in real time. In one of the articles about chatbots and conversational marketing by our colleague Andrés, you can see some very interesting solutions, including some that solve this FAQ issue.