Cloud Computing
Posted: Thu Dec 05, 2024 7:18 am
guerrilla marketing and given its success in terms of visits, in this new article we are going to mention the key points of any guerrilla marketing plan, let's begin:Business Strategy - Marketing Consultant - Germán Piñeiro Vázquez Germán Piñeiro's Blog
We could say that a Guerrilla Marketing plan generally consists of seven questions. That's right, just seven, but the effectiveness and usefulness of this approach lies in the fact that they are seven fundamental questions. If we have a good answer to them, we have a good plan because we will have resolved the main issues that really matter and we will be much closer to success than failure.
Anyone who is a regular reader of the work of Jay Conrad Levinson (the “father” of Guerrilla Marketing according to many professionals in this field) will already be familiar with them. For those who are not, let’s see what they are and what they mean.
1.- What is the purpose of our Marketing?
We start the plan from the ground up, with the objectives we want to achieve. If we don't know what we want, it shouldn't surprise us if we don't achieve it. That's why the first step is to establish clear and specific objectives.
2.- What is our target market?
Many companies (mainly SMEs) choose to answer this question with “anyone who can buy from me”, but the reality is that trying to sell to everyone can end up with “not selling to anyone”.
We must clearly define our target market, otherwise, when we create our marketing materials, they will be vague and ineffective because we will try to sell to too many people and will not close any deals.
3.- What is our niche in the market?
99% of SMEs are subject to competition, it is a reality that cannot be escaped, so it is no longer enough to be good but to specialize in something, in a market segment that we have to supply better than the others.
You may also be interested in: In times of crisis... price wars and bargain-seeking customers
The keys here are:
– Find a niche or market segment that is profitable enough.
– It should be a niche in which we can specialize, ideally due to a special affinity with them (for example, if we are a technology company, it might be a good idea to focus on other technology companies that are not reluctant to adopt new products and easily understand how to use them).
– Becoming the best in that specific niche.
When people want something, they want the best, not someone who seems to be averagely good at many things, so it is important to find a niche and be the kings in it, those who understand and satisfy those specific clients better than anyone else.
The combination of being the experts in a niche and then developing a good customer management and CRM strategy in that niche are the keys to achieving lasting profitability.
4.- What is our competitive advantage?
If we don't do something better than others, why should customers have an incentive to choose us? We must offer something that others don't, it must be relevant and defined specifically in this part of the plan.
5.- What is our identity?
Are we the fastest? The best priced? The ones who are always up to date with innovation or the ones who treat their customers better than anyone else and in a more personal way?
We need to have our own identity, be recognizable and not just another one of the thousands of grey and similar companies on the market.
It is very important to define our own characteristics. If we look around, every successful company has very clear identity characteristics. It is easy to define the characteristics of, for example, Telefónica, BSCH or BMW, but it is sometimes very difficult for the client to define how one SME differs from another, because most of them do not differ in much (among many other "deadly sins").
You may also be interested in: The new normality of work will be based on small gestures
Achieving your own identity is very important so that all marketing actions are coherent and reinforce them, and we are also easily recognized for being fast, efficient, reliable... and not just another one.
Obviously this question and the previous one go hand in hand.
6.- What tactics, strategies and actions are we going to use to carry out the plan?
If we already have objectives, a niche, an identity and an advantage, now we need to know how we are going to get from where we are to those objectives, presenting ourselves to the niche and highlighting an identity and an advantage that are attractive.
In this part we will define the actions to be taken, when they will be executed and who is responsible, and we will integrate them into our agenda.
That way, when the date for each one arrives, we can see how they are going and make sure they don't get left forgotten on the shelf along with the rest of the plan.
7.- What will be the Marketing budget?
This question is nothing more than translating the above into numbers, that is, defining clearly how much what we have detailed in the previous question will cost us.
And that's it. It's much more practical to give good answers to these seven questions than to fill in countless sections of some complex model seen in unreadable books or prestigious Masters courses.
Planning is a tool that helps us achieve our goals. The plan should be like a road map for the trip and not an inconvenience that takes up our time and then is of no use.
“When I have achieved a victory, I do not use the same tactics a second time, but, depending on the circumstances, I vary my methods ad infinitum” (THE ART OF WAR).
You may also be interested in: Marcos de Quinto, Coca Cola: Credibility and effectiveness of TV advertising
Related articles:
The role of key performance indicators in the Marketing Plan and the Business Plan – KPI´s
Guerrilla marketing in times of crisis…
51 examples of street marketing and guerrilla marketing
Press Releases as part of the Marketing Plan
Questions that identify a good marketing plan
CategoriesBusiness Management , Marketing
Guerrilla marketing in times of crisis…
Paris, the world's leading tourist destination
Blog sections
Present
Blockchain
Ecommerce
Companies
Business Management
Gurus and Thinkers
Marketing
Online Marketing
New Technologies
Miscellaneous and Curi cameroon phone data is a secret weapon osities
Latest published articles
Growth Hacker: Functions, tasks and profile
Complete guide to indexing your website and avoiding penalties for duplicate content
The best tips and tricks for learning languages online
The Power of Press Releases: How to Build a Narrative that Wins Over the Media
How automation is transforming digital marketing
Technology consultancy: what it is and what advantages it has for your company
Profile, Functions and Tasks Performed by a Filmmaker
Sales Force: The Key to Boosting Your Company's Growth
Marketing Strategies to Develop Your Personal Brand
Marketing Strategies for the Nutrition Coach Sector
© 2024 Germán Piñeiro's Blog • Created with GeneratePress
We could say that a Guerrilla Marketing plan generally consists of seven questions. That's right, just seven, but the effectiveness and usefulness of this approach lies in the fact that they are seven fundamental questions. If we have a good answer to them, we have a good plan because we will have resolved the main issues that really matter and we will be much closer to success than failure.
Anyone who is a regular reader of the work of Jay Conrad Levinson (the “father” of Guerrilla Marketing according to many professionals in this field) will already be familiar with them. For those who are not, let’s see what they are and what they mean.
1.- What is the purpose of our Marketing?
We start the plan from the ground up, with the objectives we want to achieve. If we don't know what we want, it shouldn't surprise us if we don't achieve it. That's why the first step is to establish clear and specific objectives.
2.- What is our target market?
Many companies (mainly SMEs) choose to answer this question with “anyone who can buy from me”, but the reality is that trying to sell to everyone can end up with “not selling to anyone”.
We must clearly define our target market, otherwise, when we create our marketing materials, they will be vague and ineffective because we will try to sell to too many people and will not close any deals.
3.- What is our niche in the market?
99% of SMEs are subject to competition, it is a reality that cannot be escaped, so it is no longer enough to be good but to specialize in something, in a market segment that we have to supply better than the others.
You may also be interested in: In times of crisis... price wars and bargain-seeking customers
The keys here are:
– Find a niche or market segment that is profitable enough.
– It should be a niche in which we can specialize, ideally due to a special affinity with them (for example, if we are a technology company, it might be a good idea to focus on other technology companies that are not reluctant to adopt new products and easily understand how to use them).
– Becoming the best in that specific niche.
When people want something, they want the best, not someone who seems to be averagely good at many things, so it is important to find a niche and be the kings in it, those who understand and satisfy those specific clients better than anyone else.
The combination of being the experts in a niche and then developing a good customer management and CRM strategy in that niche are the keys to achieving lasting profitability.
4.- What is our competitive advantage?
If we don't do something better than others, why should customers have an incentive to choose us? We must offer something that others don't, it must be relevant and defined specifically in this part of the plan.
5.- What is our identity?
Are we the fastest? The best priced? The ones who are always up to date with innovation or the ones who treat their customers better than anyone else and in a more personal way?
We need to have our own identity, be recognizable and not just another one of the thousands of grey and similar companies on the market.
It is very important to define our own characteristics. If we look around, every successful company has very clear identity characteristics. It is easy to define the characteristics of, for example, Telefónica, BSCH or BMW, but it is sometimes very difficult for the client to define how one SME differs from another, because most of them do not differ in much (among many other "deadly sins").
You may also be interested in: The new normality of work will be based on small gestures
Achieving your own identity is very important so that all marketing actions are coherent and reinforce them, and we are also easily recognized for being fast, efficient, reliable... and not just another one.
Obviously this question and the previous one go hand in hand.
6.- What tactics, strategies and actions are we going to use to carry out the plan?
If we already have objectives, a niche, an identity and an advantage, now we need to know how we are going to get from where we are to those objectives, presenting ourselves to the niche and highlighting an identity and an advantage that are attractive.
In this part we will define the actions to be taken, when they will be executed and who is responsible, and we will integrate them into our agenda.
That way, when the date for each one arrives, we can see how they are going and make sure they don't get left forgotten on the shelf along with the rest of the plan.
7.- What will be the Marketing budget?
This question is nothing more than translating the above into numbers, that is, defining clearly how much what we have detailed in the previous question will cost us.
And that's it. It's much more practical to give good answers to these seven questions than to fill in countless sections of some complex model seen in unreadable books or prestigious Masters courses.
Planning is a tool that helps us achieve our goals. The plan should be like a road map for the trip and not an inconvenience that takes up our time and then is of no use.
“When I have achieved a victory, I do not use the same tactics a second time, but, depending on the circumstances, I vary my methods ad infinitum” (THE ART OF WAR).
You may also be interested in: Marcos de Quinto, Coca Cola: Credibility and effectiveness of TV advertising
Related articles:
The role of key performance indicators in the Marketing Plan and the Business Plan – KPI´s
Guerrilla marketing in times of crisis…
51 examples of street marketing and guerrilla marketing
Press Releases as part of the Marketing Plan
Questions that identify a good marketing plan
CategoriesBusiness Management , Marketing
Guerrilla marketing in times of crisis…
Paris, the world's leading tourist destination
Blog sections
Present
Blockchain
Ecommerce
Companies
Business Management
Gurus and Thinkers
Marketing
Online Marketing
New Technologies
Miscellaneous and Curi cameroon phone data is a secret weapon osities
Latest published articles
Growth Hacker: Functions, tasks and profile
Complete guide to indexing your website and avoiding penalties for duplicate content
The best tips and tricks for learning languages online
The Power of Press Releases: How to Build a Narrative that Wins Over the Media
How automation is transforming digital marketing
Technology consultancy: what it is and what advantages it has for your company
Profile, Functions and Tasks Performed by a Filmmaker
Sales Force: The Key to Boosting Your Company's Growth
Marketing Strategies to Develop Your Personal Brand
Marketing Strategies for the Nutrition Coach Sector
© 2024 Germán Piñeiro's Blog • Created with GeneratePress