The constant changes in the business world have forced brands to develop and implement new advertising strategies that combine digital and traditional media.
The objective is based on reaching the maximum number of clients possible through the planning and execution of communication channels that, in principle, integrate in a balanced way what is known as Blended Marketing.
That said, in the following paragraphs we will explain in detail what Blended Marketing is about , as well as how it works, its advantages, and the most notable examples.
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Blended Marketing what are its advantages
What is Blended Marketing?
Blended Marketing is the union of digital and list of new zealand consumer email marketing strategies , with the intention of transmitting a message that integrates common objectives.
The pillar that governs both strategies is to get the maximum benefit from the brand, since they will allow for better segmentation and reach, as the strategy will integrate the maximum number of contact points to improve the user experience.
Over the years, brands have come to understand that consumers have become active elements in both worlds, who have decided to venture into digital media while still clinging to traditional ones.
And while Blended Marketing can be applied to any type of company, it is a factor that allows the message to be intensified; although it is necessary to clarify that the perfect union does not exist, but the results in the different areas will come with time and the efforts invested.
How does Blended Marketing work?
We know that audiences change relatively quickly, especially when we seek to share information through different communication channels.
Consumers are present in multiple media, and combining this factor with what Blended Marketing offers is a solution to the problem , since the audience can be segmented much more easily by relating their interests and needs to those of the company.
Combining digital and traditional marketing strategies will allow for the inclusion of various elements, such as price, promotion and points of sale, which will help predict audience behavior based on the personalization and individual participation of each medium.
