In this way, social networks become the main carriers of this type of content. Images, videos, graphics… The more visual everything is, the better. In fact, it is no secret that most of the content shared on these platforms is increasingly more elaborate. Brands are working harder to generate powerful, attractive and impactful visual content. But their goal is not to share more beautiful or eye-catching posts, but to ensure that they add value .
TABLE OF CONTENTS
Why is visual content so important?
Benefits of visual content for social media
Types of visual content
Tips for optimizing content
1.- Call to action by niue email list inciting participation
2.- Encourage them to be creative
3.- Squeeze the power of videos
4.- Play with GIFs
5.- Use Real Time Marketing
6.- Use humor
7.- Take risks
Why is visual content so important?
the importance of visual content
On platforms like Twitter, Facebook or Instagram, it can sometimes be difficult to explain something complex. You can't expect users to devote 100% of their attention to understanding what you want to say. That's why one of the main reasons to use visual content for social media is to simplify information. Make it easily understandable.
As indicated in the infographic above, 90% of the content sent to the brain is visual. And the brain itself processes visual content 60,000 times faster than text. So if you need to convey something complete, rely on them.
On the other hand, according to a study published by the company Quick Sprout, social networks are made up of 63% images and 66% visual content in general. Users not only upload images and videos, but also share them, which helps their virality.
Do you know why you can hardly find content without photos or other visual elements? Because visual content for social media achieves more and better results. So much so that posts with relevant images get 94% more hits and visits than those without.
