Therefore, when implementing your content strategy, you need to take into account the types of videos that exist to choose the one that best fits your objectives and project. And thus position yourself in the top positions on Google! We'll give you some ideas and tips .
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Video marketing: how it can boost your SEO positioning
Benefits of video marketing for your SEO positioning
If you start applying video marketing to your content marketing strategy, you will notice how your SEO will start to pay off:
You attract traffic to your website . For example, on YouTube, the social video network par excellence, you can add links to your page or wherever you want in the description. This way, you can redirect traffic to your site.
You will rise in the SERPs , and this is because the user spends more time on your website. This way, Google understands that your site is relevant.
A video is more likely to go viral than another format. This will convey more security and trust to users, as well as traffic.
You will get other websites to link to you , as posts with videos generate more backlinks . This will increase your domain reputation.
What types of video marketing are there?
Now, after analyzing the benefits of video marketing for your SEO positioning, and before launching your content marketing strategy, it is advisable that you know the types of videos that exist so that you can use them strategically, according to the objectives you pursue in your business .
Remember that YouTube is the second largest search engine in the world, which means that if users can't find what they want on Google, they'll go to YouTube to find it. So if you optimize your videos well, your results will appear at the top.
These are the videos that exist:
Video tutorial: This is the most used video, especially on YouTube . This is because users love content like “steps on how to solve a problem.” Many companies have chosen to launch video tutorials to generate engagement with their audience. In addition, they use the transcription to create a post on their blog and make the most of this content.
Explanatory video: these videos usually explain to the user the services offered by the company ; therefore, they usually fit into a service page or a landing page that aims to sell certain products or services. On the other hand, explanatory videos are also used on product pages, ideal for detailing to users their characteristics , how to use them and all the details of the product.
