Until now.
You've probably heard about Apple 's upcoming iOS 15 update that will change the way it protects its users' privacy. This is likely to be a very positive thing for a lot of users and may make consumers feel better about the security of their information online. But it will definitely disrupt the digital marketing industry, which relies heavily on accessible user data.
Before we freak out, let's take a look at everything related to this Apple update and how it will change the way we promote our businesses, how we send our campaigns, and how we follow up through email marketing .
What is the iOS 15 update?
The launch won't happen until autumn 2021 (although time is running out… September is just around the corner)
Essentially, Apple list of iceland phone numbers will offer users of its native Mail app the ability to opt into “Mail Privacy Protection” and limit the amount of data available to brands and companies that send them emails and use tracking pixels.
Additionally, the new App Privacy Report will show you a summary of your app usage, detailing the access you've been granted to information such as location, photos, camera, microphone and contacts over the past seven days, as well as all domains you've interacted with.
Specifically, when a user selects this privacy option, when doing email marketing we will no longer have access to information such as:
When or where emails are opened
Hidden pixel results
IP addresses, which means that users can no longer be linked to the rest of their online activity
Will iOS 15 kill email marketing?
Email marketing has been around for a long time. It loves to reinvent itself and say that it is “not dead”. But… Could this update be the end for good?
More or less, that will depend on several factors such as:
How many people use Apple mobile products ( More than 25% of the world's population uses iPhone today ).
How many of those users opt in to Privacy Protection in Mail.
The ability of marketers to adapt and find new ways to leverage user data.
