7 advanced on-page SEO techniques for your website
Posted: Thu Dec 05, 2024 8:30 am
SEO is one of the best investments you can make in digital marketing. Getting to the top positions on Google is not easy, but the organic traffic and visibility you get in return make up for all the efforts .
There are many aspects that contribute to improving on-page SEO . Once you’ve got the basics down, like optimizing keywords, titles, and URLs, you have a whole world of advanced SEO techniques list of nigerian consumer email give you that final push, so let’s see how you can start taking your on-page SEO to the next level!
Do you want to improve your SEO positioning in search engines with the most up-to-date techniques ? Click here and download our free ebook
7 advanced on-page SEO techniques for your website
7 advanced on-page SEO techniques
1) Do an audit of your on-page SEO
In order to do advanced on-page SEO , the first thing is to detect which aspects need to be improved. Therefore, my first recommendation is that you do a monthly SEO audit to see how everything is and detect possible gaps.
An SEO audit involves examining your site's performance, setting improvement goals based on the results, and designing a plan to help you achieve those goals. To do this, my recommendation is that you start by applying this checklist :
Do you have an up-to-date list of keywords? User search trends can change over time, so it's worth reviewing your research and seeing if new opportunities have emerged or if there are keywords that you're not interested in investing time and resources on. With the SEMrush tracking tool, you can monitor the most important keywords for your brand and their evolution. In its free version, it allows you to have an active project.
Do all pages on your site have a meta title and meta description? Analyze it with the Screaming Frog tool .
Are your website images optimized with name, description, ALT and caption? Use Screaming Frog to find out too, its free version allows you to review 500 pages.
Is your website's URL structure optimized for search engines?
Are your website texts optimized for SEO ? (Use of keywords, headings, bold...)
Does your website include internal and external links?
2) Conduct a competition audit
The other side of the coin is to see what your competitors are doing with their on-page SEO , in order to get more ideas for improving your website and detect possible gaps.
To do this audit, I recommend two complementary SEO techniques:
Make a list of the TOP 10 keywords you want to rank for and analyze the results that appear on the first page of Google: type of content, level of detail, how they use images and video, the overall design of the page, etc.
Make a list of your top competitor brands and analyze their websites using an SEO tool like MoZ, Screaming Frog or SEMrush. This will give you an idea of their strengths and weaknesses and help you come up with strategies to overcome them.
3) Find Google's zero position
Google's position zero ( also called "featured snippet") is a new feature introduced by this search engine to respond to users' queries as quickly as possible.
There are many aspects that contribute to improving on-page SEO . Once you’ve got the basics down, like optimizing keywords, titles, and URLs, you have a whole world of advanced SEO techniques list of nigerian consumer email give you that final push, so let’s see how you can start taking your on-page SEO to the next level!
Do you want to improve your SEO positioning in search engines with the most up-to-date techniques ? Click here and download our free ebook
7 advanced on-page SEO techniques for your website
7 advanced on-page SEO techniques
1) Do an audit of your on-page SEO
In order to do advanced on-page SEO , the first thing is to detect which aspects need to be improved. Therefore, my first recommendation is that you do a monthly SEO audit to see how everything is and detect possible gaps.
An SEO audit involves examining your site's performance, setting improvement goals based on the results, and designing a plan to help you achieve those goals. To do this, my recommendation is that you start by applying this checklist :
Do you have an up-to-date list of keywords? User search trends can change over time, so it's worth reviewing your research and seeing if new opportunities have emerged or if there are keywords that you're not interested in investing time and resources on. With the SEMrush tracking tool, you can monitor the most important keywords for your brand and their evolution. In its free version, it allows you to have an active project.
Do all pages on your site have a meta title and meta description? Analyze it with the Screaming Frog tool .
Are your website images optimized with name, description, ALT and caption? Use Screaming Frog to find out too, its free version allows you to review 500 pages.
Is your website's URL structure optimized for search engines?
Are your website texts optimized for SEO ? (Use of keywords, headings, bold...)
Does your website include internal and external links?
2) Conduct a competition audit
The other side of the coin is to see what your competitors are doing with their on-page SEO , in order to get more ideas for improving your website and detect possible gaps.
To do this audit, I recommend two complementary SEO techniques:
Make a list of the TOP 10 keywords you want to rank for and analyze the results that appear on the first page of Google: type of content, level of detail, how they use images and video, the overall design of the page, etc.
Make a list of your top competitor brands and analyze their websites using an SEO tool like MoZ, Screaming Frog or SEMrush. This will give you an idea of their strengths and weaknesses and help you come up with strategies to overcome them.
3) Find Google's zero position
Google's position zero ( also called "featured snippet") is a new feature introduced by this search engine to respond to users' queries as quickly as possible.