Invasive advertising or Inbound Marketing
Posted: Thu Dec 05, 2024 8:33 am
The way we do marketing, just like the way we buy, has evolved a lot in recent years. With the arrival of digital marketing, reaching potential customers may seem very easy, however, the amount of content and competition for users' attention has also increased and makes the process not as easy as it seems.
All brands long to appear in the top spots, for users to interact with our content, request information and buy our products and services. In these times, the first thing we think about is migrating to digital, we start generating content and investing in ads in digital media, all this is good, but there is a small but important detail that we overlook: Not all people search in the same way, not everyone buys the same. So the big mistake is to create the same content for everyone and start investing massively in invasive advertising, advertising that users are already blocking and as a result your money has no return.
With this we are not saying that you should not invest in advertising, what we are saying is that we should invest in advertising that users want to see, in advertising that does not invade their space, because in the end we all want to buy, but we do not want to be sold to.
Inbound marketing , as we have mentioned in other articles, seeks to attract users through valuable content, showing the user how your products or services meet a need or problem. Many companies that begin to use inbound marketing mistakenly fight with paid advertising, and this is not necessarily the case. Here are some tips for advertising with an inbound focus.
Content advertising
It is one of the marketing strategies that seeks to directly influence consumers through various channels. The biggest advantage of using this type of advertising is that most searches are still done on search engines like Google , and if your content is focused on keywords and segmented, it will increase traffic to your website, blog, landing pages or content offers, this is a good start in the relationship with your potential customers.
For this type of advertising to work for you, be clear about the journey that buyers take (Recognition, Consideration and Decision) and create relevant content to accompany your customers at each stage. You can create informative, comparative or emotional content, but as long as it adds value and carries calls to action to convert your potential customers into real customers.
Push Advertising
Also known as a push strategy, this works very well for introducing new products or services to the market or when your company is just starting out in digital. It can work hand in hand with content marketing so that a new company can establish itself as an expert in its industry.
Some Push actions are email marketing, promotions benefits of an argentina phone number list or discounts on social networks. Blogs with relevant content can show your users that you know the subject very well and that as an expert you can help them.
Pull Advertising
This strategy offers a higher probability of conversion, since it is the customer who comes to the company when he needs and searches for its products or services. Its purpose is to stay in the consumer's mind by being present in all possible media; its differentiation will be the type of ads they use.
Some Pull actions are Google Adwords, search engine optimization (SEO), social media ads showing your competitive advantage.
All brands long to appear in the top spots, for users to interact with our content, request information and buy our products and services. In these times, the first thing we think about is migrating to digital, we start generating content and investing in ads in digital media, all this is good, but there is a small but important detail that we overlook: Not all people search in the same way, not everyone buys the same. So the big mistake is to create the same content for everyone and start investing massively in invasive advertising, advertising that users are already blocking and as a result your money has no return.
With this we are not saying that you should not invest in advertising, what we are saying is that we should invest in advertising that users want to see, in advertising that does not invade their space, because in the end we all want to buy, but we do not want to be sold to.
Inbound marketing , as we have mentioned in other articles, seeks to attract users through valuable content, showing the user how your products or services meet a need or problem. Many companies that begin to use inbound marketing mistakenly fight with paid advertising, and this is not necessarily the case. Here are some tips for advertising with an inbound focus.
Content advertising
It is one of the marketing strategies that seeks to directly influence consumers through various channels. The biggest advantage of using this type of advertising is that most searches are still done on search engines like Google , and if your content is focused on keywords and segmented, it will increase traffic to your website, blog, landing pages or content offers, this is a good start in the relationship with your potential customers.
For this type of advertising to work for you, be clear about the journey that buyers take (Recognition, Consideration and Decision) and create relevant content to accompany your customers at each stage. You can create informative, comparative or emotional content, but as long as it adds value and carries calls to action to convert your potential customers into real customers.
Push Advertising
Also known as a push strategy, this works very well for introducing new products or services to the market or when your company is just starting out in digital. It can work hand in hand with content marketing so that a new company can establish itself as an expert in its industry.
Some Push actions are email marketing, promotions benefits of an argentina phone number list or discounts on social networks. Blogs with relevant content can show your users that you know the subject very well and that as an expert you can help them.
Pull Advertising
This strategy offers a higher probability of conversion, since it is the customer who comes to the company when he needs and searches for its products or services. Its purpose is to stay in the consumer's mind by being present in all possible media; its differentiation will be the type of ads they use.
Some Pull actions are Google Adwords, search engine optimization (SEO), social media ads showing your competitive advantage.