Metasearch engines as part of the Marketing Strategy
Posted: Thu Dec 05, 2024 8:35 am
Mayca
Copy SEO Expert
May 10, 2022
Have you heard of hotel price comparison sites, known as metasearch engines ? Whether you know them or not, you should probably know that it is important for them to be part of your accommodation's distribution strategy , otherwise you could be missing out on great opportunities to compete directly with OTAs and thus increase your direct bookings .
Before we tell you how to include metasearch engines in your marketing strategy, we want to tell you that they are a trend that has been strongly consolidated. Apart from Trivago, other great examples are Kayak, Skyscanner, Booking.com, Google Hotel Search and TripAdvisor .
The way it works is very simple: metasearch iran email list engines aggregate results from a wide variety of search engines. So when travelers enter search terms, for example, their destination, travel dates and number of people, what happens is that the metasearch platform provides search results that include hotels that meet their criteria .
How to take advantage of Metasearch engines?
You may have wondered about the right way to take advantage of the trend and thus, finally, make a profit for your accommodation . To start with, what you have to keep in mind is that you must achieve rate parity across all channels. This way, the competitive advantage will no longer be the price, but the service you provide to customers.
And you can't afford to have a price difference (even if you do it as a sales strategy). In fact, the appearance and growth of comparison sites occurred precisely because of that, the disparity that was driven by the accommodations and that made consumers have the idea that a reservation is a race to find the lowest price.
Copy SEO Expert
May 10, 2022
Have you heard of hotel price comparison sites, known as metasearch engines ? Whether you know them or not, you should probably know that it is important for them to be part of your accommodation's distribution strategy , otherwise you could be missing out on great opportunities to compete directly with OTAs and thus increase your direct bookings .
Before we tell you how to include metasearch engines in your marketing strategy, we want to tell you that they are a trend that has been strongly consolidated. Apart from Trivago, other great examples are Kayak, Skyscanner, Booking.com, Google Hotel Search and TripAdvisor .
The way it works is very simple: metasearch iran email list engines aggregate results from a wide variety of search engines. So when travelers enter search terms, for example, their destination, travel dates and number of people, what happens is that the metasearch platform provides search results that include hotels that meet their criteria .
How to take advantage of Metasearch engines?
You may have wondered about the right way to take advantage of the trend and thus, finally, make a profit for your accommodation . To start with, what you have to keep in mind is that you must achieve rate parity across all channels. This way, the competitive advantage will no longer be the price, but the service you provide to customers.
And you can't afford to have a price difference (even if you do it as a sales strategy). In fact, the appearance and growth of comparison sites occurred precisely because of that, the disparity that was driven by the accommodations and that made consumers have the idea that a reservation is a race to find the lowest price.