Why should you clean your email lists to avoid spam?
Posted: Thu Dec 05, 2024 8:37 am
Avoiding spam: List cleaning is the key
Brands that are doing their email marketing strategy always make sure that they don’t have any spam issues before clicking the send button. In some cases, even though companies take all possible measures to avoid spam , but it can still happen. This happens when proper maintenance is not done on the subscriber lists.
Email providers turn abandoned addresses into spam traps
A spam trap is an email address that has been specially created by an Internet server to find spammers. These servers randomly select these addresses and convert them into a special version to act as a spam trap.
This can happen with email addresses that were once active, but after a period of inactivity began receiving bounce actions .
If these addresses receive an email, the servers will understand that this address belongs to a purchased or rented list.
Many marketers fall into this weakness of purchasing or borrowing lists and failing to review them carefully and regularly.
That's why in this article we show you tips to avoid spam in your next email marketing campaign.
Eliminate hard bounces
Companies that india consumer mobile number list send mass mailings should be aware of these bounces that are received as a result of sending email campaigns. Hard bounces occur when the email address is invalid or does not exist.
All types of email addresses, including Hotmail, can become traps even if they are active, it is not impossible to identify them.
If you continue sending emails to these hard bounces, the Internet servers will consider this action as spam and eventually send you to the spam folder.
Bounce rates are a major factor for any company with a subscriber-based business model. They can multiply by up to a third each year.
There could be many reasons why people lose their email addresses, but one of them could be the rapid increase in the use of Hotmail aliases by customers.
People hide their primary email information from marketers by creating aliases. The main reason that drives email churn is the value and effectiveness of your marketing campaign.
Brands that are doing their email marketing strategy always make sure that they don’t have any spam issues before clicking the send button. In some cases, even though companies take all possible measures to avoid spam , but it can still happen. This happens when proper maintenance is not done on the subscriber lists.
Email providers turn abandoned addresses into spam traps
A spam trap is an email address that has been specially created by an Internet server to find spammers. These servers randomly select these addresses and convert them into a special version to act as a spam trap.
This can happen with email addresses that were once active, but after a period of inactivity began receiving bounce actions .
If these addresses receive an email, the servers will understand that this address belongs to a purchased or rented list.
Many marketers fall into this weakness of purchasing or borrowing lists and failing to review them carefully and regularly.
That's why in this article we show you tips to avoid spam in your next email marketing campaign.
Eliminate hard bounces
Companies that india consumer mobile number list send mass mailings should be aware of these bounces that are received as a result of sending email campaigns. Hard bounces occur when the email address is invalid or does not exist.
All types of email addresses, including Hotmail, can become traps even if they are active, it is not impossible to identify them.
If you continue sending emails to these hard bounces, the Internet servers will consider this action as spam and eventually send you to the spam folder.
Bounce rates are a major factor for any company with a subscriber-based business model. They can multiply by up to a third each year.
There could be many reasons why people lose their email addresses, but one of them could be the rapid increase in the use of Hotmail aliases by customers.
People hide their primary email information from marketers by creating aliases. The main reason that drives email churn is the value and effectiveness of your marketing campaign.