If you then need to support your online advertising with some lead generation, you must add a fourth landing page. Add a fifth if you need to improve organic traffic and SEO. One Landing Page Per Business Goal A landing page’s greatest asset is its singular focus. A cluttered home page won’t catch as many leads as a streamlined squeeze page. Similarly, you’ll get more from your PPC ads by linking them to dedicated sales pages. Those specific landing pages leave consumers only one route.
Visitors arrive with pre-ordained russia phone number library interest and are led, uninhibited, to the end goal. Tof that singularity, forcing visitors further down the marketing funnel. Goal-Oriented Call-to-Action Links By extension, that means your unique landing pages should have purpose-driven call-to-action links. Every CTA should be a step closer to converting visitors. Most landing pages have fewer than a dozen CTAs and may repeat target destinations. Again, it’s all about that funnel. You want that paid traffic converted to paying customers.
Once a visitor lands, you must act. In that sense, a landing page is like a queue at an amusement park. You’re drawn in by the signs and sounds — in this analogy, the advertising campaign — and immediately funneled onto a one-track path. Now, let me take the comparison a step further. In digital marketing, your call-to-action links are the décor and music scattered throughout the park. At this stage, our target audience is already “inside the park” and interested in your paid advertising.
he best and most high-converting landing pages take advantage
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