Online chat on the website allows you to contact the company in writing, which many people like. But in order for the chat to bring in clients, a special employee must be responsible for it, and this means additional expenses. Do these investments pay off for marketing agencies and is it possible to reduce costs? We tell you using the example of one of our clients.
About the client
The company that contacted us is an Internet marketing agency. Its clients thailand phone number library are owners of developing businesses, and most often, residents of million-plus cities aged 27-40. They value their time and prefer to record agreements, so they prefer correspondence to conversation: it can be conducted in parallel with other processes, and the details of the conversation will never be lost or forgotten.
Therefore, the agency accepted applications from potential clients not only through calls, but also, quite often, through written channels: mail, requests via chat on the website and messengers.
In online dialogues, people are not used to waiting, and the agency manager had to constantly check the chat and social networks, and quickly respond to all requests and comments. However, it was difficult to keep track of them, and many conversations were lost. Requests did not turn into deals, and the agency did not receive clients.
It became clear that the process needed to be automated.
Our solution
We suggested replacing the live online consultant with a Chatbot . It picks up all messages in Telegram, VK, Viber and the JivoSite online consultant form and independently conducts a dialogue with a potential client, connecting a live operator only when necessary.
In this way, we reduced the workload of the online chat manager and protected the agency from the human factor. The chatbot , unlike the manager:
sees and responds to all messages;
How Chatbots Help Online Marketing Agencies
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