Google, the company with more than 7 billion searches, has austria phone number list collected valuable information about all types of businesses and customers, and for this reason it has created platforms that guide companies to achieve their goals.
Here are 10 Google tools that can help you take your business to the next level:
Google My Business
We all know that the main way to research a place before visiting it is the Internet. That means that if you are not on Google, you basically don't exist.
The main function of Google My Business is to give your business visibility on Google and Google Maps through a business profile.
In your profile you can add your company's address, website, hours, phone number and photos of your product or service. The best thing is that you can update it constantly in case you want to promote something specific.
In addition, you can track the reviews that users leave on Google, thus having more direct contact with customers and at the same time giving credibility to your business through these opinions.
Google Alerts
If you don't want to miss a single detail about your company and the industry you work in, you should start taking advantage of Google Alerts.
This tool allows you to easily set up alerts for any keywords you want. It can be the name of your company, a special event related to your industry, or even your competitor's.
This way, you will be aware of the most important news in your market and, in addition, you will be able to avoid a reputation crisis by always being aware of the conversations that are taking place about your company.
Google Trends
This platform allows you to explore the popularity of a keyword over a given time and compare it with another . In the search you can filter by country, time intervals, by category and by type of search: web, images, news, Google Shopping or Youtube.
In addition to helping you choose which keywords to use in your marketing strategies, it can help you detect trends in your industry to apply them in the development of new products or in the application of new insights.
Think with Google
This tool is essential for all marketers.
In Think with Google you will find: ideas, insights and inspiration to create strategies that help you reach your ideal client.
You will find everything from research studies and infographics to evaluation tests for your company. A key tool for creating innovative ideas.
URL Shortener
A tool with a very simple function, but very necessary in everyday life. URL Shortener allows you to shorten links to make them more attractive when publishing them on your different platforms.
But this is not the only advantage, this tool allows you to track the number of clicks received, the countries from which the visit was made and the search engines that have been used.
