Digital Marketing
Have you tried to do a voice search on Google? Here we tell you everything about this method that makes our navigation easier.
It all started with smartphones that could open a contact and make a call with a simple voice command from the user, as part of the famous “hands-free” technology. Logically, it wasn’t long before it was possible to perform simple searches on the Internet by just dictating a question to the device, and today there are even various software programs, called virtual assistants, that communicate with you almost as if they were a secretary capable of understanding complex instructions.
A 2017 survey found that nearly half of list of egypt consumer email adults and more than half of young people use voice technology on a daily basis. Currently, 20% of Google searches on Android are done by voice and it is estimated that within two years this percentage will have reached 50% ( Kleiner Perkins ).
This is more than just a fun fact: it has a lot of relevance to your business and your marketing plan. Obviously, such an important trend couldn't go unnoticed by SEO, and voice search is already starting to change some important criteria that can determine whether your site remains well positioned or goes under .
What is voice search for on the Internet?
Voice technology isn't just an easier way to search for things on Google from your phone. It's actually a new communication channel that allows you to interact with all kinds of devices in a simpler and more intuitive way, almost as if you were dealing with other human beings.
If we pay attention, the trend in SEO criteria has been exactly the same: getting users to find the answers to their questions and needs using a language that is their own and natural, and since speaking is more comfortable than writing, it is logical that it is the next step.
