20 tips to increase engagement on Instagram
Posted: Thu Dec 05, 2024 9:05 am
Whether you're advertising on Instagram or looking to increase your presence on the network organically, engagement should be one of your priorities. But do you know how to make your posts generate more reactions and go viral?
Instagram has seen a surge in popularity in recent years. Today, it has over 1.158 billion users , or 13% of the world's population. And what's even better, 50% of those users follow a brand. But recently, the reach and impact of each post seem to be declining, just as Facebook did.
To ensure that your engagement on Instagram is not affected, I want to share with you 20 super effective tricks to increase it, so let's check them out!
Do you want to improve your advertising campaigns on list of norway consumer email and Instagram ? Click here to watch the free course that will help you achieve better results for your brand or company.
20-tips-to-increase-engagement-on-instagram
20 tricks to increase engagement on Instagram
Find your best time to post . According to studies, it's best to consistently post 1-2 times a day. However, there's still no total agreement on the best time to post. My recommendation: check out our articles on the topic and experiment until you find your key times.
Tell a story (Storytelling). According to Falcon.io , Instagram is full of brands trying to promote themselves, but many of them make the mistake of being overly promotional. Instead of trying to "sneak" in your brand promotions at all costs, it's better to use the audiovisual resources that Instagram offers to tell stories.
Develop your brand style. To increase engagement on Instagram, image is everything. The most successful brands have managed to develop a consistent style in their images, for example, through a specific color palette. This way, their posts stand out at first glance.
Take advantage of different video formats. Stories , videos of up to 60 seconds or live broadcasts: Instagram offers you different ways to reach your audience, so take advantage of them and adapt your content to the format.
Take advantage of different advertising formats. If you advertise on Instagram, don't limit yourself to static images! 60-second videos , galleries, and Stories offer you great opportunities to increase engagement.
Give GIFs a chance . GIFs have been around for 30 years, and for good reason! If you want to boost your engagement on Instagram, create funny, shocking or simply hypnotic GIFs around your brand.
Choose the right hashtags . Hashtags are key to increasing your visibility on Instagram, so take the time to choose them wisely. And keep in mind that more is not always better: 91% of brands use 7 or fewer hashtags in their posts.
Drive Instagram traffic to your website. Yes, engagement on Instagram is important, but only if it is truly aligned with your marketing goals. For example, you can leverage popular posts to encourage users to click on the link in your bio and direct them to a landing page.
Create an SEO strategy for your Instagram account. Yes, you read that right. Your account's username and @ are crucial for visibility and engagement, so make sure you optimize them by making it clear who you are and what you do.
Use filters and third-party apps. Filters are just one more aspect of your brand image that needs to be optimized. As for apps, these days you have super-useful resources for everything from creating captions to editing images.
Instagram has seen a surge in popularity in recent years. Today, it has over 1.158 billion users , or 13% of the world's population. And what's even better, 50% of those users follow a brand. But recently, the reach and impact of each post seem to be declining, just as Facebook did.
To ensure that your engagement on Instagram is not affected, I want to share with you 20 super effective tricks to increase it, so let's check them out!
Do you want to improve your advertising campaigns on list of norway consumer email and Instagram ? Click here to watch the free course that will help you achieve better results for your brand or company.
20-tips-to-increase-engagement-on-instagram
20 tricks to increase engagement on Instagram
Find your best time to post . According to studies, it's best to consistently post 1-2 times a day. However, there's still no total agreement on the best time to post. My recommendation: check out our articles on the topic and experiment until you find your key times.
Tell a story (Storytelling). According to Falcon.io , Instagram is full of brands trying to promote themselves, but many of them make the mistake of being overly promotional. Instead of trying to "sneak" in your brand promotions at all costs, it's better to use the audiovisual resources that Instagram offers to tell stories.
Develop your brand style. To increase engagement on Instagram, image is everything. The most successful brands have managed to develop a consistent style in their images, for example, through a specific color palette. This way, their posts stand out at first glance.
Take advantage of different video formats. Stories , videos of up to 60 seconds or live broadcasts: Instagram offers you different ways to reach your audience, so take advantage of them and adapt your content to the format.
Take advantage of different advertising formats. If you advertise on Instagram, don't limit yourself to static images! 60-second videos , galleries, and Stories offer you great opportunities to increase engagement.
Give GIFs a chance . GIFs have been around for 30 years, and for good reason! If you want to boost your engagement on Instagram, create funny, shocking or simply hypnotic GIFs around your brand.
Choose the right hashtags . Hashtags are key to increasing your visibility on Instagram, so take the time to choose them wisely. And keep in mind that more is not always better: 91% of brands use 7 or fewer hashtags in their posts.
Drive Instagram traffic to your website. Yes, engagement on Instagram is important, but only if it is truly aligned with your marketing goals. For example, you can leverage popular posts to encourage users to click on the link in your bio and direct them to a landing page.
Create an SEO strategy for your Instagram account. Yes, you read that right. Your account's username and @ are crucial for visibility and engagement, so make sure you optimize them by making it clear who you are and what you do.
Use filters and third-party apps. Filters are just one more aspect of your brand image that needs to be optimized. As for apps, these days you have super-useful resources for everything from creating captions to editing images.