How to set digital marketing goals?
Posted: Thu Dec 05, 2024 9:11 am
2.- Create content aligned with your audience's interests
Content creation is the essential substance of personalization, and it is not only about content that “sells” directly, but also about identifying the particular needs and lifestyle of your clients, in order to always send them relevant information that really makes their lives easier.
3.- Have a marketing automation tool
This helps us make the definitive leap from theory to practice. A good automation tool, in addition to doing much of the work for us, helps us track the behavior of each user and decide when and how we are going to communicate with them to maximize the chances of conversion.
At Atractto, a digital marketing agency with a focus on content , we know how important it is to customize your digital strategy so that you get the desired results, and that most of the time it is not enough to have the most advanced digital marketing software. Get in touch with us and discover how easy and fast it is to start selling more with us.
Do you already have a clear idea of what your digital marketing goals are for 2020 ? Then, it's time for you to start setting specific goals that will allow you to achieve those objectives, and that's precisely what we're going to talk to you about today.
Before we begin, it is important to clarify something that often generates doubts: what is the difference between goals and objectives? Well, the former are the measurable quantification of the latter. For example, while the objective may be to increase the visibility of your brand, the related goals could be expressed as “increase engagement on social networks, organic positioning, the amount of traffic directed to your site,” etc.
Remember that before anything else, it is very important that you are perfectly clear about where you are starting from, that is, what the current status of your marketing is, and where you want to go. In other words: what are the most important actions you must carry out to achieve your goals?
Below we will see three types of general goals linked to different aspects of digital marketing , but which at the same time are highly interrelated.
1.- Marketing goals related to increasing traffic and attracting customers
Generate more and better content
When the inbound marketing boom first began, it was often said that “content is king,” and this is still absolutely true. Creating content is what will allow your target audience to list of el salvador consumer email reach you, start trusting your brand, and eventually become a loyal customer. If these are the objectives of content, then the goals could be expressed in the form of:
More articles published per week on the blog
Diversify the format of your content
Conduct a content audit
Optimize each piece of content in terms of traffic and conversions
Etc
Rank better in the SERP
This goal is as simple as positioning your main keywords better in the search engine . That is, appearing among the first options in the Google list when your target customer requests information related to your business.
Content creation is the essential substance of personalization, and it is not only about content that “sells” directly, but also about identifying the particular needs and lifestyle of your clients, in order to always send them relevant information that really makes their lives easier.
3.- Have a marketing automation tool
This helps us make the definitive leap from theory to practice. A good automation tool, in addition to doing much of the work for us, helps us track the behavior of each user and decide when and how we are going to communicate with them to maximize the chances of conversion.
At Atractto, a digital marketing agency with a focus on content , we know how important it is to customize your digital strategy so that you get the desired results, and that most of the time it is not enough to have the most advanced digital marketing software. Get in touch with us and discover how easy and fast it is to start selling more with us.
Do you already have a clear idea of what your digital marketing goals are for 2020 ? Then, it's time for you to start setting specific goals that will allow you to achieve those objectives, and that's precisely what we're going to talk to you about today.
Before we begin, it is important to clarify something that often generates doubts: what is the difference between goals and objectives? Well, the former are the measurable quantification of the latter. For example, while the objective may be to increase the visibility of your brand, the related goals could be expressed as “increase engagement on social networks, organic positioning, the amount of traffic directed to your site,” etc.
Remember that before anything else, it is very important that you are perfectly clear about where you are starting from, that is, what the current status of your marketing is, and where you want to go. In other words: what are the most important actions you must carry out to achieve your goals?
Below we will see three types of general goals linked to different aspects of digital marketing , but which at the same time are highly interrelated.
1.- Marketing goals related to increasing traffic and attracting customers
Generate more and better content
When the inbound marketing boom first began, it was often said that “content is king,” and this is still absolutely true. Creating content is what will allow your target audience to list of el salvador consumer email reach you, start trusting your brand, and eventually become a loyal customer. If these are the objectives of content, then the goals could be expressed in the form of:
More articles published per week on the blog
Diversify the format of your content
Conduct a content audit
Optimize each piece of content in terms of traffic and conversions
Etc
Rank better in the SERP
This goal is as simple as positioning your main keywords better in the search engine . That is, appearing among the first options in the Google list when your target customer requests information related to your business.