The best landing pages for student recruitment
Posted: Thu Dec 05, 2024 9:14 am
Student recruitment landing pages and student admissions have changed considerably in recent years. Students are looking for digital schools to study at, sending multiple applications, requesting information through online forms, etc.
Brands working in the education sector need to reach their potential students through the right communication channel . In this context, landing pages focused on acquisition have extraordinary value. It is about personalizing campaigns as much as possible to offer unique user experiences.
TABLE OF CONTENTS
What not to do on student recruitment landing pages
1.- Redirect to the home page
2.- Landing pages with too much text
3.- Landing page loading time
4.- A bad lead generation strategy
5.- Not having your target audience in mind
Examples of perfectly designed landing pages
1.- Join
2.- Nebrija University
3.- UAX
What not to do on student recruitment landing pages
While there are many organic ways to mauritius email address recruit students through digital marketing, one of the best tactics to get results quickly and efficiently is to use advertising campaigns.
However, these student recruitment landing pages lose their effectiveness by making simple mistakes that can be easily fixed. Effective landing pages can mean the difference between a high enrollment rate and difficulty achieving your recruitment goals . Here are some of the mistakes you should avoid:
1.- Redirect to the home page
Landing page for the educational sector
One of the most common mistakes educational institutions make with their promotional campaigns is sending prospective students to a generic website instead of a landing page designed for student recruitment. This leads to two problems:
When a potential student clicks on your ad, they should immediately see that the web page is directly related to the information that was in the ad . If they are directed to the general landing page, the user will leave the page almost immediately, losing a potential customer.
Information overload can make it difficult for students to find what they are looking for . With images, text, related links, career information, and a variety of different topics distracting them, it will be much harder to get to what they are interested in. And therefore, it will be almost impossible to complete the registration form .
By making it easier for students to access the information they need, you are likely to increase your conversions and decrease your cost per conversion (CPC). EAE's home page is too general and does not give the impression of being aimed at attracting students despite having a CTA and a form. Try to personalize all your pages as much as possible.
Brands working in the education sector need to reach their potential students through the right communication channel . In this context, landing pages focused on acquisition have extraordinary value. It is about personalizing campaigns as much as possible to offer unique user experiences.
TABLE OF CONTENTS
What not to do on student recruitment landing pages
1.- Redirect to the home page
2.- Landing pages with too much text
3.- Landing page loading time
4.- A bad lead generation strategy
5.- Not having your target audience in mind
Examples of perfectly designed landing pages
1.- Join
2.- Nebrija University
3.- UAX
What not to do on student recruitment landing pages
While there are many organic ways to mauritius email address recruit students through digital marketing, one of the best tactics to get results quickly and efficiently is to use advertising campaigns.
However, these student recruitment landing pages lose their effectiveness by making simple mistakes that can be easily fixed. Effective landing pages can mean the difference between a high enrollment rate and difficulty achieving your recruitment goals . Here are some of the mistakes you should avoid:
1.- Redirect to the home page
Landing page for the educational sector
One of the most common mistakes educational institutions make with their promotional campaigns is sending prospective students to a generic website instead of a landing page designed for student recruitment. This leads to two problems:
When a potential student clicks on your ad, they should immediately see that the web page is directly related to the information that was in the ad . If they are directed to the general landing page, the user will leave the page almost immediately, losing a potential customer.
Information overload can make it difficult for students to find what they are looking for . With images, text, related links, career information, and a variety of different topics distracting them, it will be much harder to get to what they are interested in. And therefore, it will be almost impossible to complete the registration form .
By making it easier for students to access the information they need, you are likely to increase your conversions and decrease your cost per conversion (CPC). EAE's home page is too general and does not give the impression of being aimed at attracting students despite having a CTA and a form. Try to personalize all your pages as much as possible.