A Buyer Persona gives heart and soul to your Digital Marketing actions. It is the compass of all businesses and following it should be your priority!
The effectiveness of Digital Marketing depends, fundamentally, on the correct creation of Buyer Personas.
Understanding how they think, how they behave, and what their expectations are gives you a crystal-clear view of the actions you need to take: from product design to planning and executing a digital strategy.
Therefore, in this article you will discover why Digital Marketing cannot be understood without Buyer Personas.
You will see its importance, how it is used in different digital channels and, finally, you will have a step-by-step guide to creating your own Buyer Persona.
Keep reading, things are getting interesting!
Why are Buyer Personas important for Digital Marketing?
Nowadays, the Buyer Personas approach predominates in the world of Marketing. Gone are the days when we segmented exclusively based on age variables or socioeconomic ranges using approaches such as the target audience.
In fact, Buyer Personas indonesia consumer mobile number list help us go further and gain a deeper understanding of the profile of our ideal customers.
In concrete terms, Buyer Personas are semi-fictional representations (based on data) of your ideal customers, which symbolize the consumer groups with the greatest affinity to your value proposition.
But in practice, what benefits do they bring to companies? Here are 5 reasons why.
1. You can get to know your users in depth
Buyer Personas were born as a more refined construct that represents your ideal consumer groups at a deeper level than other tools such as niche markets or the aforementioned target audience.
Creating Buyer Personas allows you to delve into the psychology of the customer and even learn about their routines, habits, and life history.
