Email marketing is one of the most important tools of Inbound marketing and, despite the passage of time, it does not become obsolete. However, it is important to look for new and attractive formats, and what is working best today is the video format.
Instead of filling the body of your email with text, opt for a short but compelling video with autoplay where you show your lead promotions, destinations and plans tailored to their interests and their stage of purchase. Remember that more than half of travelers book their reservations based on timely promotions.
6.- Don't leave Mobile Marketing aside
Remember that desktop SEO is estonia email list not necessarily the same as mobile SEO: people use different search terms and strategies on each site.
In addition to a mandatory responsive design on all your pages, take into account Voice Search trends for AIs like Siri and Google Now, and the many options you have to improve your customers' experience from their cell phone, such as:
Add action buttons to Google search, such as booking or calling.
Enable mobile payments.
Send alerts about discounts and promotions.
Send you a reminder of your reservation directly 24 hours in advance.
A virtual coupon book with discounts at nearby businesses.
If possible, don't forget to consider having your own app. This is not optional if your tourism company is dedicated to comparing options and prices for your clients.
7.- Take care of your online reputation
Your online reputation is the accumulation of opinions and comments that users have expressed on the Internet about their positive or negative experiences with your brand, and that is no small thing; up to 90% of modern travelers make travel decisions influenced by reviews from others .
Obviously, online reputation depends largely on the quality of the service you offer, however, it is important that you take the time to review and respond to all of your customers' comments, whether good or bad.
Appreciate positive reviews, but also address the less so ones and show that your business is genuinely committed to constant improvement. Don't forget to encourage all your satisfied customers to leave a review on Tripadvisor, Foursquare, Google or social media.
In digital marketing for tourism, reviews and what the public says about your company are essential.
8.- Bet on emotion in digital marketing for tourism
Psychology has discovered that many of our purchasing decisions are made on emotional grounds, and then justified by logical reasoning.