Implementing the right strategies and campaigns will help consolidate sales during this time. To do so, it is necessary to follow some guidelines that point to successful conversions. When talking about email marketing, there are several factors to take into account, such as language, images and some persuasion techniques.
TABLE OF CONTENTS
Plan the promotions you want to do
Review your leads to send them newsletters for the summer
Review the speech and the way in which you will offer benefits
Pay attention to the design and colors
Don't forget the CTAs
1.- Peel implemented list of swaziland consumer email mysterious newsletters for the summer
2.- Continuous and coherent campaigns like those of Thumbtack
3.- J.Crew and its excessively long message
4.- 8fit plays with the simple but striking design
5.- Vueling promotes immediacy in newsletters for the summer
6.- Experience summer through a product, ASOS' proposal
7.- Airbnb seeks personalization
8.- Forever 21 offers summer options
9.- Viva Air promotes tracking
10.- Gilt bets on free shipping in its newsletters for the summer
Plan the promotions you want to do
The success of campaigns, regardless of the season, is based on planning. Creating strategies in a hurry can lead to errors that end up harming the process. In the case of newsletters for the summer, it is recommended to plan at least two months in advance.
During this time, you can arm yourself with everything you need to make your campaign work. Not only do you need to know what you are going to offer and how you intend to do it, there is more. You need to have the right team that can capture the essence of your offers. This depends a lot on your designer and creating creative copy.
By working ahead, you can plan your investment in summer campaigns and hire the necessary staff, in case you don't have them yet.
Review your leads to send them newsletters for the summer
It is important that, as part of your strategic planning, you have clear numbers and statistics. To do this, it is important that you review your database, delete emails that bounce, and remove some members that you know are not active or have asked to be removed from your list.
This is crucial to ensure that the information reaches the right people, and most importantly, subscribers who may be interested in learning about your summer sales. You can also get more leads in advance.
